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User-Generated Content and its Impact on Branding
The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers’ purchase decision process.
The Ancient Law
In The Ancient Law, protagonist Daniel Ordway finds himself at a crossroads. After serving a prison sentence for fraud, Ordway is disowned by his family and has few prospects for a new career. Lost and alone, he turns his back on everything he knows and strikes out to make a new life for himself.
Delphi Collected Works of Ellen Glasgow (Illustrated)
The winner of the Pulitzer Prize in 1942, Ellen Glasgow published 19 novels to critical acclaim, establishing a new form of Southern fiction. Offering realistic depictions of life in her native Virginia, her narratives avoided the nostalgia, sentimentality and idealistic escapism that characterised Southern literature after Reconstruction. With an assured and increasingly ironic treatment, Glasgow’s novels examined the decay of the Southern aristocracy and the trauma of the encroachment of modern industrial civilization, with compelling results. This eBook presents Glasgow’s collected works, with numerous illustrations, rare texts, informative introductions and bonus material. (Version 1...
Delphi Complete Works of Ellen Glasgow (Illustrated)
The winner of the Pulitzer Prize in 1942, Ellen Glasgow published 19 novels to critical acclaim, establishing a new form of Southern fiction. Offering realistic depictions of life in her native Virginia, her narratives avoided the nostalgia, sentimentality and idealistic escapism that characterised Southern literature after Reconstruction. With an assured and increasingly ironic treatment, Glasgow’s novels examined the decay of the Southern aristocracy and the trauma of the encroachment of modern industrial civilization, with compelling results. For the first time in publishing history, this eBook presents Glasgow’s complete works, with numerous illustrations, rare texts, informative int...
Industrial Organization
Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides.
The Morgan Dossier
Operative Dan Morgan is the ultimate force—an American hero weaponized for any contingency, his instincts honed to risk everything. Now you can read two heart-pounding Dan Morgan novellas in one electrifying volume. DARK TERRITORY Alex Morgan, daughter of CIA veteran Dan Morgan, is on a dangerous assignment outside Vladivostok, Russia, when she boards the Trans-Siberian Railway to make her escape. But she’s not the only passenger with a hidden agenda. Now Dan Morgan has an impossible choice to make. Either he saves his daughter before fighter jets blow up the train, or he stops a madman from annihilating the world. Either way, this train ride is a one-way ticket to World War III. DEEP CO...
Handbook of Marketing Decision Models
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Daily Report
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