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How to Market Books
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
The First Six Books
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The Law Of Passing-Off Unfair Competition By Misrepresentation With 1st Supplement.
Changes to this edition of 'The Law of Passing-off' include the extension of coverage of injurious falsehood, as well as of aspects of international law relevant to unfair competition.
RSPB Birds of Britain and Europe
This definitive and bestselling field guide is the perfect companion for nature enthusiasts and birdwatchers. Now revised and updated, this lavishly illustrated bird book includes crystal-clear photography and the latest taxonomic changes. From Robins to Jays, from Kingfishers to Ravens, this is your complete photo guide to all the birds of Britain and Europe. For ornithology enthusiasts, or if you just want to identify the visitors coming into your garden, this bird guide will tell you everything you need to know about our local birds. It has been authenticated by the Royal Society for the Protection of Birds to provide you with the most thorough and accurate information. Discover detailed ...
The 6th Target
When a lone gunman goes on a shooting spree aboard a packed San Francisco ferry, Lieutenant Lindsay Boxer is called in to investigate. At the scene she finds three people dead and Claire Washburn fighting for her life. Lindsay promises to find whoever did this. But it's a promise she may not be able to keep. As the investigation makes its way to court, news of a child abduction comes through. Lindsay discovers that more children have been taken. But with no ransom demands the abductions don't seem to make sense - unless the kidnappers aren't planning on returning their hostages... The clock is ticking as Lindsay tries to fit all the pieces together. She knows that if she doesn't find the children quickly it will be too late...
