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A woman's personal conviction to begin keeping the seventh-day Sabbath in 1926 would challenge her husband to begin an intensive study to prove her wrong. That study would spawn a new religious movement under Herbert W. Armstrong. A fledgling group would form in 1934, and an audacious media operation would make the Radio Church of God (later named the Worldwide Church of God) grow by 30% per year over the next 35 years. Proclaiming a unique understanding of the Bible, traditional Christian orthodoxy would be challenged, making that church most peculiar indeed. Internal and external forces would alter Herbert Armstrong's view of his own mission, and especially after Loma's death, doctrinal an...