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When Fiat entered rallying in 1970, its ultimate aim was to become World Rally Champion – and the 131 Abarth of 1976-1980 provided the machinery to make that possible. It began winning World rallies within months of its launch, and, in 1977, 1978 and 1980, the 'works' team also won the World Championship for Makes, and set every standard by which Rally Giants were to be judged. Was there ever any doubt that successors like the Lancia Rally 037 and the Delta Integrale would come from the same stable?
A spectacular collection of 48 Abarth race cars, covering the whole production period, with lavish pictures by top photographers, makes for a very exciting book. The author has access to huge archives, one from a former race mechanic, with lots of letters, documents and historic photos. The pictures are the main focus here, interspersed by anecdotes from the golden times of motor racing.
Many enthusiasts dream of finding a Bugatti or a Bentley in a barn or a long disused building. In reality, such finds are more likely to be an Austin 7, Ford Popular or a Mini. This book is stuffed with these so called “barn finds”. The author has tried to find out the background to the abandonment and the previous history of the “as found” car when it was in regular use. Why was it put away and apparently forgotten? Many of the stories have appeared in his “Lost and Found” column in “Classic and Sports Car” magazine, but a book gives a chance for the expanded story to be told. The cars featured date from 1900 through till the 1980’s, most come from Great Britain and Europe...
This title collects 90 of the all-time best barn-find stories in condensed form. Each story is accompanied by photographs from the scenes of the finds, creating a heavily illustrated book
This one-of-a-kind reference work provides essential data on some 10,700 manufacturers of automobiles, beginning with the earliest vehicle that might be so termed (Frenchman Nicolas Cugnot's steam carriage, in 1770) and covering all nations in which automobiles have been built--67 in all. Not an encyclopedia or collection of histories, this is instead a very complete registry providing essential facts about the manufacturers: complete name, location, years active, type(s) of vehicles built, and other basic data. Compiled during more than 30 years of research, this reference even lists companies that produced just one car. Any builder of passenger-carrying vehicles on at least two but no more than eight wheels, of any design, either mass produced or built as one-off specials, experimental cars, prototypes, or kit cars, is included. Builders of internal combustion, steam and electric powered vehicles are all covered; companies that built only trucks, buses, racing cars, or motorcycles are not included. From A.A.A. to Zzipper and Argentina to Yugoslavia, this is an astonishingly comprehensive resource.
This book is unique. It is a compendium of wonderful automotive treasure, as discovered. With the passage of time all cars became worthless and unloved, no matter how eminent. Racing cars inevitably became uncompetitive and redundant. Many vehicles passed into scrapyards, the motoring equivalent of a cemetery, or simply rotted away.
This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process, Panorama, and Productivity). The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overvie...