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Adam Brand
A Journal of the Embassy from Their Majesties John and Peter Alexievitz, 1698
Stop Listening to the Customer
Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-dri...
Eating the Big Fish
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
King Coo: The Secret in the Woods
Ben Pole is on the run from school bully Monty Grabbe, when he discovers an amazing secret wood. There's rope swings, water slides, a wombat called Herbert - and best of all, KING COO - a genius full of secrets, mysteries and incredible inventions. Ben, Herbert and King Coo will need all their wits about them to thwart Monty Grabbe's dastardly ways . . . Cow-pat-a-pults at the ready!
Brands
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
The London Gazette
None
This is Going to Hurt
A Major BBC Series Starring Ben Whishaw. The multi-million copy bestseller and Book of the Year at The National Book Awards. ‘Painfully funny. The pain and the funniness somehow add up to something entirely good, entirely noble and entirely loveable.' - Stephen Fry Welcome to the life of a junior doctor: 97-hour weeks, life and death decisions, a constant tsunami of bodily fluids, and the hospital parking meter earns more than you. Scribbled in secret after endless days, sleepless nights and missed weekends, Adam Kay's This is Going to Hurt provides a no-holds-barred account of his time on the NHS front line. Hilarious, horrifying and heartbreaking, this diary is everything you wanted to know – and more than a few things you didn't – about life on and off the hospital ward. Sunday Times Number One Bestseller for over eight months and winner of a record FOUR National Book Awards: Book of the Year, Non-Fiction Book of the Year, New Writer of the Year and Zoe Ball Book Club Book of the Year. This edition includes extra diary entries and an afterword by the author.
Known
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.
Smoky Mountain Setup
Coming in from the cold had never been so heated by an old attraction On the run for two years, former FBI agent Cade Landry has only one person he can turn to: Olivia Sharp, his former partner--and lover. But after all this time, trusting the beauty is sure to put both their lives on the line. Taking that risk, Cade braves a raging storm to seek her help. The moment they're reunited, and with no time to explore their reignited passion or the case that tore them apart, they must focus on bringing a band of domestic terrorists to justice. Hurtling them through snow-choked mountains into harrowing danger, Cade feels the pressure of what's at stake: his future, Olivia's life...and a love that never died.
