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Fashion Communication
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Secretos de Familia
Replete with examples of some of the world's most famous family businesses--Adolfo Domínguez, Codorniu, Gucci, Lladró, and more--this exploration examines the emotionality that characterizes the heart of these enterprises and reveals the conflicts and struggles for control that can result from it, especially during periods of succession when one generation hands the reins of power to another. Repleto de ejemplos de algunas de las empresas familiares más famosas del mundo--Adolfo Domínguez, Codorniu, Gucci, Lladró y otras--esta exploración examina la emotividad que caracteriza lo esencial de estas firmas y revela los conflictos y luchas por el control que pueden resultar, especialmente durante periodos de sucesión cuando una generación le da las riendas de poder a otra.
Luxury Brand Management
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
España de moda
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Encyclopedia of World Writers, 1800 to the Present
In recent years, schools have started introducing more inclusive syllabi emphasizing the works and ideas of previously overlooked or underrepresented writers. Readers of all ages can now explore the rich contributions of writers from around the world. These writers have various backgrounds, and unlike most writers from the U.S. or the United Kingdom, information on them in English can be difficult to find. Encyclopedia of World Writers: 1800 to the Present covers the most important writers outside of the U.S., Britain, and Ireland since 1800. More than 330 insightful, A-to-Z entries profile novelists, poets, dramatists, and short-story writers whose works are anthologized in textbooks or ass...
The Cultural Fabric of the Americas
This collection of essays includes papers presented at the 21st annual Eugene Scassa Mock OAS Conference, an inter-collegiate competition and prestigious academic conference focused on inter-American political systems and the politics, history, and culture of the Americas. The volume includes papers on US-Mexico and Mexico-Spain business relations written by experts from universities in Mexico; Organisation of American States intervention in Cuba and Venezuela; social histories of Mexico involving women’s rights, civil rights of immigrants in the American Southwest, and the history and nuance of LGBT groups in Mexico; quantitative analysis of protest movements in Chile; religious history as pertaining to politics in the early United States; and a series of three short papers on the importance and legacy of sugar in the Caribbean. Written by recognized authorities in their fields and by promising new scholars alike, the collection presents a wide assortment of viewpoints and research backgrounds to portray the Americas and its vast and diverse cultural fabric.
Pobre Raza!
Fleeing the social and political turmoil spawned by the Mexican Revolution, massive numbers of Mexican immigrants entered the southwestern United States in the early decades of the twentieth century. But instead of finding refuge, many encountered harsh, anti-Mexican attitudes and violence from an Anglo population frightened by the influx of foreigners and angered by anti-American sentiments in Mexico. This book examines the response of Mexican immigrants to Anglo American prejudice and violence early in the twentieth century. Drawing on archival sources from both sides of the border, Arturo Rosales traces the rise of "México Lindo" nationalism and the efforts of Mexican consuls to help poor Mexican immigrants defend themselves against abuses and flagrant civil rights violations by Anglo citizens, police, and the U.S. judicial system. This research illuminates a dark era in which civilian and police brutality, prejudice in the courtroom, and disproportionate arrest, conviction, and capital punishment rates too often characterized justice for Mexican Americans.
