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Family Business Sustainability Case Studies Across the World
This prescient book develops a clear framework for sustainability in family firms, highlighting the importance of fostering sustainable company practices. Chapters provide diverse perspectives and international case studies on family businesses to answer the question: why should sustainability be any different in family businesses compared to non-family organisations?
Marketing Rural Tourism
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Basebal...
Finding New Ways to Engage and Satisfy Global Customers
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challeng...
Handbook of Marketing Strategy
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketin...
Advanced Introduction to Marketing Strategy
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Transforming Energy Systems
Recognizing the urgent need to transform energy systems to low-carbon alternatives, this timely book offers evidenced and credible ways to accelerate actions towards meeting the Paris Agreement goals and achieving net zero emissions. Steven Fries analyses through the lens of government, business and household actions—their policies and investments—the systemic changes needed to eliminate net carbon dioxide emissions from energy.
Mobile Telecommunications Networks
During the past decade, no industry has grown faster than that of mobile communications, yet coverage of its operations remains scarce. This state-of-the-art book examines the evolving structure and strategic behaviour of the thirty largest operators i
Sustainable Automobility
We have been trying to make cars cleaner and more efficient, but has this really made them more sustainable? This book argues, within the context of sustainable consumption and production, that we should see the car as a natural system, subject to natu
The Economics of Motivation and Organization
In this unique book, Peter-J. Jost provides a comprehensive economic-psychological approach for successfully managing employees. Based on the analysis of the employee�s individual work behavior, he illustrates that instead of treating employees as inpu
