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Agencynomics. This is the fully revised and updated second edition. Agency and Economics. It's that simple. Most Creative, Design, Technical, Digital, Marketing and Advertising type Agency owners face constant daily challenges when trying to scale their Agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience having over the last 13 years helped in excess of 1,000 agencies scale. Having been involved at every possible stage of the Agency growth journey they are confident that this book has all the information you need to help build a best in class Agency. With 50% of agency owners having never worked in an agency before starting their own, this book is full of insights and tips for anyone with or without agency experience, on the journey from agency start-up through to a team size of 50. The book also contains the 40 different ways you can scale your agency to suit all types of agency leader.
This is the UK only edition of Agencynomics in GBP(
The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The m...
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. Th...
If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Singapore is recognised to be one of the most successful economies in the world given its rapid economic and social transformation. Its success is the result of a judicious blend of markets and government, high-quality governance, and public policies that are coherent, consistent and coordinated.This book showcases the contribution of Economics to Singapore's public policymaking. To illustrate the diverse areas that economic analysis has contributed to, this book comprises three sections that span the economic and non-economic policy domains in Singapore. Section I covers economic policies relating to economic growth, trade, investments, productivity, innovation, industrial development, the ...
Scale at Speed gets your business over the hump of doing fine to triple revenue in two years. Unlike other business growth books, this is a how-to guide, matching theory with easily actionable steps. Scale at Speed has helped founders, entrepreneurs and business leaders: - Chart a clear route to business transformation - Build enthusiastic and talented support for your vision - Uncover your unique value proposition - Introduce processes and KPIs - Untangle yourself from the day-to-day - Become a market leader while reducing marketing costs - Achieve the best exit price Written in a clear, honest and engaging style by Felix Velarde, founder of the 2Y3X growth accelerator, which has been helping businesses scale since 2016. Velarde founded one of the world's first web design consultancies, before spending a twenty-year career creating, growing and selling digital marketing's highest-profile businesses.
Don’t Sleep On It! is a call to action for people to wake up and live their best life by taking what they know and who they are and unleashing it in the world, all while creating their very own profitable online business. So many people want to start a business, but don’t know what to do. With 10 years of online building experience, Kavit Haria guides readers through the steps to turn their passions and interests—their expertise and knowledge—into a profitable online business. When you light a fire in someone else, you can change the world. Whether you know it or not, what you know at this time is what someone else needs in order to overcome their challenges, remedy their pain, or solve their problem. Stop trading time for money, and start sharing what you know and earning from your own online, profitable business. Wake up and live your best life!