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A World Made Sexy
" Eroticism is a constant presence in modern society, encompassing almost every aspect of our daily lives. It is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the cultivation of desire desire for sex, desire for wealth, desire for entertainment. Paul Rutherford's A World Made Sexy looks at modern civilization's ongoing project to manufacture and encourage public wants, building a utopia where just about everyone (who is affluent) dreams, plays, and, of course, shops. A World Made Sexy uses museum exhibitions, art, books, magazines, films, and television to examine the rise and purpose of eroticism, first in America but soon...
Review of Marketing Research
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
EBOOK: Analysis For Marketing Planning
EBOOK: Analysis For Marketing Planning
Analytical CRM
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.
Handbook of Service Marketing Research
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
CUSTOMER RELATIONSHIP MANAGEMENT
"This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be fun for students to learn and for instructors to teach." JAGDISH N. SHETH, Professor of Marketing,Emory University This straightforward and easy-to-read text provides students of manage-ment and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers. To cope with the increasing intensity of ...
Harbingers of Books to Come
"Harbingers of Books to Come is more than a mere chronicle of achievements. It is also a love story. Dave Oliphant is one of those lucky poets who married his muse, Maria, whom he met in a library in Santiago, Chile, often led and occasionally pushed the poet into terra incognita, from which he returned with literary riches." --Book Jacket.
The Impact of Culture on Relationship Marketing in International Services
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
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Partha's Fundamentals of Pediatrics
The second edition of Partha’s Fundamentals of Pediatrics has been thoroughly revised to bring trainees and physicians fully up to date with the latest developments and rapidly changing concepts in the field of paediatrics. Beginning with an introduction to physical examination, newborn care, growth and development, and immunisation, the following chapters describe different disciplines within paediatrics including – cardiology, neurology, pulmonology and endocrinology. Adolescent health, allergies, learning disabilities, skin diseases and child abuse are also discussed. The final sections examine radiology and imaging, drug therapy and surgical procedures. Enhanced with 560 images, illustrations and tables, this comprehensive guide helps with recognition, diagnosis and management of numerous paediatric disorders, with an emphasis on prevention, as well as treatment. Key points Comprehensive guide to complete field of paediatrics New edition fully revised with latest developments and concepts Emphasis on prevention as well as management of numerous disorders Includes 560 full colour images, illustrations and tables Previous edition published in 2008
