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Alan Mitchell
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Alan Mitchell
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Reflections
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Right Side Up
The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when. In this book leading marketing journalist Alan Mitchell analyzes the emergence of the consumer agent - a new breed of business. No major market - including consumer goods, retailing, the media and financial services - will emerge unscathed from this revolution. Cliches such as "the Internet changes everything" are a commonplace nowadays. This book shows how this "everything" reaches further, deeper into the heart of modern business than many yet realize.
Hebrews
Scarcely any book of the New Testament (with the possible exception of Revelation) is so perplexing as the Letter to the Hebrews, but an anonymous Christian wrote some of the most elegant Greek in the Bible. This is the work that Alan Mitchell explains in this commentary.
The Moon Seems Upside Down
The Moon Seems Upside Down is a story of love and war told through the letters of Arthur Alan Mitchell, who served with the 2/2nd Pioneer Battalion and later suffered as a prisoner of war on the Burma Railroad. The letters provide a unique insight into what the Second World War was like for Australian soldiers, and for the people who waited for them back home.
Silent As Sleeping
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Moments in Time
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