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Global Public Relations
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
NFPW Agenda
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Faith-Based Fraud
A leader of Ministry Watch examines how cases of abuse and financial corruption have hurt the church—and how to bring back integrity. We live in a secular, skeptical, and cynical age. Many Americans have lost faith in institutions—including the church. Although the vast majority of Christian leaders serve faithfully, examples of financial fraud, greed, sexual and emotional abuse, and other systemic problems are almost everyday occurrences. And a watching world has a right to ask even those who are faithful ministers of the Gospel: “If you knew this was happening, why didn’t you say something?” Whether or not honest and above-board Christian leadership like it, in the eyes of the wo...
Internationalizing the Communication Curriculum in an Age of Globalization
Globalization and the resulting internationalization of universities is driving change in teaching, learning, and what it means to be educated. This book provides exemplars of how the Communication discipline and curriculum are responding to the demands of globalization and contributing to the internationalization of higher education. Communication as a discipline provides a strong theoretical and methodological framework for exploring the benefits, challenges and meanings of globalization. The goal of this book, therefore, is to facilitate internationalization of the communication discipline in an era of globalization. Section one discusses the theoretical perspectives of globalism, interna...
This is PR
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