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This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, t...
Asian Americans are the fastest growing minority in the United States comprising nearly 3 percent of the population, yet they are rarely given coverage in the U.S. media, as this book demonstrates. This book, written by an 11-year reporter of The Washington Post who is now an Associate Dean at Ithaca College, is broad in scope and studies the relationship between mass media and this important minority, including: 1) examines the scope and type of coverage afforded Asian Americans in mainstream newspapers through a content analysis of twenty leading newspapers for the year March 1, 1994 to February 28, 1995; 2) examines the opinions of Asian Americans who work in print, radio, and television ...
An overview of the changes taking place in media education, for educators and administrators in comm depts
This comprehensive text examines the broad issues of media effects; the specific domains where media impact has generated the most study; & it focuses on long-term issues & systems approaches.
Offers a detailed cultural history of weddings in America from 1945 to 2000, exploring the political, social, economic, and demographic events that influenced the traditions and cost associated with weddings in the post-war years.
This volume combines the study of newspaper management & operation with the leadership of change in organizations, providing a unique perspective on change in media organizations. For scholars & students in journalism & media management.
A union list of serials commencing publication after Dec. 31, 1949.