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Management Andragogics 2
At a time when managers often provide fodder for unseemly headlines, and some are even compared unflatteringly with locusts, today’s business leaders are called upon as never before to demonstrate the moral justification for their activities, and to ensure that it is understood by all the key stakeholders of a company. What is required is nothing less than a management renaissance, based on a thoroughgoing concept of corporate leadership; there is no less a need for decision makers who hold themselves to the highest standards, with a positive perception of their fu- tion as agents of dissemination, and who are committed to the good not only of “their” firm, but also of society in gener...
The Illusion of Invincibility
“With clever use of a historical perspective” this business leadership guide offers “insightful and innovative” advice on building and sustaining success (Philip Anshutz, businessman and owner of Coachella). In The Illusion of Invincibility, Paul Williams and Andreas Krebs offer a myth-busting look at the stories we tell ourselves about business success. With examples from organizations of all kinds—including fallen giants like Nokia, AOL and Blockbuster—they explore the secrets to clear-eyed, value-driven leadership. Beyond this, they offer some surprising lessons inspired by the Ancient Incas, one of history’s greatest civilizations. The Illusion of Invincibility is a practical guide to business leadership in the age of disruption. Each chapter includes a “stress test” to help readers to take an honest look at their own organization—and themselves. It’s a smart, funny, and radical look at how to build and sustain a great organization, inspired by those who have done it well...in today’s world and five hundred years ago.
Learning and Teaching Business
Businesses constantly look for ways to achieve better performance, and business schools play an important role through their curricula by teaching such methods and helping budding and experienced managers find innovative paths. The author of this book, Prof. Peter Lorange, a well-accomplished expert at business and academic leadership, draws on a set of reflections from his vast experience in both fields to offer core messages which help in improving business education. The author believes that experience-based reflections tend to be both more interesting and more useful than mere chronological, biographical ones, or conceptual reviews of management dimensions without links to practice. The book helps academics, business school management, and even advanced students understand how to bring a practical focus to learning and teaching business via a holistic curriculum. The book also features a special focus on how to integrate family business perspectives to the curriculum.
Market Evolution in Developing Countries
Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discussed with reference to India, a burgeoning market of some 200 million people. Through a conceptual fra...
Managing Human Resources
This book helps readers feel comfortable identifying and dealing with the opportunities and challenges facing human resource management, enabling managers to view the issues and challenges from the viewpoints of the employee, employer, and society.
Erfolgsfaktor Innovation
Innovationen stellen einen entscheidenden Erfolgsfaktor für eine gesamte Volkswirtschaft, eine Branche sowie für jedes Unternehmen dar. Innovationen können zunächst aus neuartigen Produkten, Marken oder Verfahrensinnovationen bestehen. Des Weiteren können sie in Form von Sozialinnovationen vorliegen. Auch neuartige Managementtechniken können gegeben sein. In diesem Sammelband finden sich innovative Ansätze für alle Teilbereiche des betrieblichen Management. Die Beiträge stammen von Management-Spezialisten der GSBA Zürich aus Europa und den USA.
Marketing Planning and Strategy
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
Leadership in turbulenten Zeiten
Turbulente Wirtschaftsentwicklungen im nationalen und im globalen Umfeld erfordern angepasste Führungskonzepte sowohl für ein Unternehmen insgesamt als auch für die einzelnen betrieblichen Funktionsbereiche. Leadership - wie Führung - wird hier im weitesten Sinne interpretiert: Zum einen als personenbezogene Führung, zum anderen im instrumentellen, methodischen Sinne. Erarbeitet werden Leadership-Konzepte, welche helfen sollen, die derzeitig schwierige Lage von Unternehmen zu überwinden.
International Marketing
This study examines international marketing and how it relates to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a developed world perspective to Third World countries as well.
