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The PR Masterclass
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to...
Urban Analytics
The economic and political situation of cities has shifted in recent years in light of rapid growth amidst infrastructure decline, the suburbanization of poverty and inner city revitalization. At the same time, the way that data are used to understand urban systems has changed dramatically. Urban Analytics offers a field-defining look at the challenges and opportunities of using new and emerging data to study contemporary and future cities through methods including GIS, Remote Sensing, Big Data and Geodemographics. Written in an accessible style and packed with illustrations and interviews from key urban analysts, this is a groundbreaking new textbook for students of urban planning, urban design, geography, and the information sciences.
Consumer Data Research
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.--
The impact of economic sanctions
impact of economic Sanctions : 2nd report of session 2006-07, Vol. 2: Evidence
The PR Masterclass
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to...
Code and the City
Software has become essential to the functioning of cities. It is deeply embedded into the systems and infrastructure of the built environment and is entrenched in the management and governance of urban societies. Software-enabled technologies and services enhance the ways in which we understand and plan cities. It even has an effect on how we manage urban services and utilities. Code and the City explores the extent and depth of the ways in which software mediates how people work, consume, communication, travel and play. The reach of these systems is set to become even more pervasive through efforts to create smart cities: cities that employ ICTs to underpin and drive their economy and governance. Yet, despite the roll-out of software-enabled systems across all aspects of city life, the relationship between code and the city has barely been explored from a critical social science perspective. This collection of essays seeks to fill that gap, and offers an interdisciplinary examination of the relationship between software and contemporary urbanism. This book will be of interest to those researching or studying smart cities and urban infrastructure.
Geocomputation
Geocomputation is the use of software and computing power to solve complex spatial problems. It is gaining increasing importance in the era of the ‘big data’ revolution, of ‘smart cities’, of crowdsourced data, and of associated applications for viewing and managing data geographically - like Google Maps. This student focused book: Provides a selection of practical examples of geocomputational techniques and ‘hot topics’ written by world leading practitioners. Integrates supporting materials in each chapter, such as code and data, enabling readers to work through the examples themselves. Chapters provide highly applied and practical discussions of: Visualisation and exploratory s...
The Rise of Big Spatial Data
This edited volume gathers the proceedings of the Symposium GIS Ostrava 2016, the Rise of Big Spatial Data, held at the Technical University of Ostrava, Czech Republic, March 16–18, 2016. Combining theoretical papers and applications by authors from around the globe, it summarises the latest research findings in the area of big spatial data and key problems related to its utilisation. Welcome to dawn of the big data era: though it’s in sight, it isn’t quite here yet. Big spatial data is characterised by three main features: volume beyond the limit of usual geo-processing, velocity higher than that available using conventional processes, and variety, combining more diverse geodata sourc...
House documents
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Trade, Development and Environment
This report finds that Department for International Development (DFID) has the potential to take the lead internationally on integrating the environment into development: the structures and links exist but there is still an under-appreciation of the role of the environment in sustainable development. The report sets out the background, covering what poor people want, the Millennium Ecosystem Assessment, and Millennium Development Goals. It then considers development aid and how it is changing. Then the DFID's performance in integrating environment into development is critically examined. Subjects covered include DFID policy, water, climate and energy, agriculture, growth, environmental capac...
