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Business Relationship Management and Marketing
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Tirpitz
“A first-rate biography of this grand admiral who is better known for his political skills than his naval ones.” —US Naval Insitute Proceedings Grand Admiral Alfred von Tirpitz (1849–1930) was the principal force behind the rise of the German Imperial Navy prior to World War I, challenging Great Britain’s command of the seas. As State Secretary of the Imperial Naval Office from 1897 to 1916, Tirpitz wielded great power and influence over the national agenda during that crucial period. By the time he had risen to high office, Tirpitz was well equipped to use his position as a platform from which to dominate German defense policy. Though he was cool to the potential of the U-boat, he...
Tirpitz
"Alfred von Tirpitz (1849-1930) was chiefly responsible for rapidly developing and enlarging the Germany Navy, especially the High Seas Fleet, from 1897 until the years immediately prior to the First World War. Michael Epkenhans uses newly discovered documents to provide a fresh treatment of this important naval leader."--BOOK JACKET.
Alfred Von Tirpitz and German Right-Wing Politics, 1914-1930
Focusing on the activity of Great Admiral Alfred von Tirpitz after 1914, Scheck presents a fascinating combination of biographical and contextual analysis explaining the predicament of the conservative German right in the troubled transition period before the Third Reich.
Tirpitz
The authors of Bismarck deliver “a very good account of the Tirpitz and of the naval war in the North Atlantic and Norwegian waters” during World War II (NYMAS Review). After the Royal Navy’s bloody high seas campaign to kill the mighty Bismarck, the Allies were left with an uncomfortable truth—the German behemoth had a twin sister. Slightly larger than her sibling, the Tirpitz was equally capable of destroying any other battleship afloat, as well as wreaking havoc on Allied troop and supply convoys. For the next three and a half years, the Allies launched a variety of attacks to remove Germany’s last serious surface threat, hidden within fjords along the Norwegian coast. Trying an...
The American Heritage Crossword Puzzle Dictionary
Stumped by a seven-letter synonym for chain that begins with m? Or how about an eight-letter ancient city in Asia Minor ending in mon? Even the best crossword puzzlers are sometimes at a loss for words. Now they can clue themselves in simply by opening the right book: The American Heritage® Crossword Puzzle Dictionary. It has 230,000 puzzle answers based on classic and recent puzzle clues, with 15,000 proper names in encyclopedic lists that range across hundreds of subject areas. Entry words are conveniently arranged in a single alphabetical list, with each entry’s answers and synonyms grouped by letter count for quick access and ease of use.
Military Heretics
This collection uses a series of case studies to assess the impact of heretical military leaders who developed policy and strategy during war and peace in the nineteenth and twentieth centuries. The issue for each contributor is not necessarily to show whether the endeavors of individuals and their unorthodoxy were successful or unsuccessful--though this important consideration is not ignored. Rather, each chapter offers differing points of view on accomplishments and failure because, as is so often the experience in historical study, the record is mixed; and this is especially so in terms of the application of military power in the period since the Napoleonic wars. Technological and scientific innovation, the rise of mass armies, the advent of total war, and the need to develop effective armed forces in a period of rapid change prompted new approaches in policy and strategy. In this period, it is clear that a dialectic in military thinking existed between those who followed what can be thought of as orthodox ideas, based generally on the lessons of preceding wars, and heretics who advocate new policies and strategies.
Understanding Global Cultures
In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
