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Lovin' the Alien
There are aliens among us. Really. We're not talking about Yoda or E.T. or even My Favorite Martian. We're talking about the extraterrestrials that live in our very homes. They may appear vaguely humanoid, but they have their own language, culture, rituals, eating habits. They are a distinct and separate race whose ways are not ours. We're talking, of course, about "Tweens." Lovin' the Alien is a humorous look at life with a tween. How does a self-described "middle-aged mom" cope with the ups and downs of parenting an adolescent girl in the digital age? With a little white wine, a lot of technology, and an unfailing sense of humor. Based on the wildly popular blog, "Lovin' the Alien," this book is the perfect gift for parents of tweenagers. Or the perfect treat if you find yourself in that particular ... um ... otherworldly situation.
The New Marketing Conversation
Two experienced marketing professionals describe their approach to creating effective conversations with consumers. Contending that today's consumers would rather engage in a dialogue with marketers than be talked at, the authors explain how to capitalize on the unique characteristics of various types of media (direct mail, television, the Web, etc.) to build connections with customers. They also discuss the integration of marketing media and provide a sample action plan. Annotation : 2004 Book News, Inc., Portland, OR (booknews.com).
Marketing Metrics in Action
Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization answers those questions and addresses those problems with a balance of sound theory and technique and practical application. The author, a veteran of marketing on both sides"the client side and the consultant side"explains how you need to begin by identifying the elements of the right culture. First, every company's product makeup, competitive situation, resources, and internal strengths and weaknesses differ. So do its needs for particular me...
Adweek
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The Marketing Performance Measurement Toolkit
Marketers consistently list improved measurement as one of their top goals, but remain dissatisfied with their capabilities. The Marketing Performance Measurement Toolkit helps break through this logjam by providing step-by-step instructions on how to successfully build a marketing performance measurement system that truly meets established needs. The book starts by asking the basic questions. It then moves on to show how to find the answers with detailed lists of information to gather about the business situation, company goals, available resources, and external pressures. Next, the focus shifts to the specifics of marketing performance measurement. The book shows how to use the balanced scoreboard approach to define a business strategy. Final chapters turn to deployment issues, project implementation, and ongoing enhancement. Throughout the book, there are handy worksheets to summarize findings, highlight results, and customize concepts and measurement tools.
Choice
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The Rise of the Anti-Heroine in TV's Third Golden Age
This volume offers a stimulating perspective on the status of representations of a new kind of female character who emerged on the scene on US television in the mid-2000s, that of the anti-heroine. This new figure rivaled her earlier counterpart, the anti-hero, in terms of her complexity, and was multi-layered and morally flawed. Looking at the cable channels Showtime and HBO, as well as Netflix and ABC Television, this volume examines a range of recent television women and shows, including Homeland, Weeds, Scandal, How to Get Away With Murder, Veep, Girls, and Orange is the New Black as well as a host of other nighttime programs to demonstrate just how dominant the anti-heroine has become o...
