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Marketing Metrics in Action
Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization answers those questions and addresses those problems with a balance of sound theory and technique and practical application. The author, a veteran of marketing on both sides"the client side and the consultant side"explains how you need to begin by identifying the elements of the right culture. First, every company's product makeup, competitive situation, resources, and internal strengths and weaknesses differ. So do its needs for particular me...
The Book of the Conservatory
Offers advice on planning, designing, planting, and furnishing a conservatory, shows examples of various styles, and discusses architectural detail
Satan's Gold
A computer hacker named Daemon is determined to bring the financial world to its knees. He has already stolen billions from the Russians. Now, he's after a bigger prize, the US Federal Reserve. Only one man can stop him, but he has already paid a high price. Two bullets to the chest. Fired from the FBI. Disgraced ex-agent, Tyler Jackson, wants to clear his name, but, in an ongoing quest for justice, Jackson has turned his personal life into a shambles. With his former boss at the FBI threatening to haul him in, Jackson and his motley crew follow the bread crumbs from Chicago, to New York, and back. As Jackson digs deeper, he learns he has put friends and family in danger, not just from Daemon, but from an unknown assassin who’s trailing his every step. Can Jackson follow the money and learn Daemon’s true identity, or will Daemon erase his trail and slip away, leaving Jackson holding the bag? If you like stories with spellbinding action and deadly consequences, you’ll love Michael Ray Ewing's riveting techno thriller. Buy Satan's Gold and discover how packets of data could drain our banks and leave us all with empty pockets.
The Advocate
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Theatre Profiles 12
The essential guide to professional not-for-profit theatres.
Traces in the Dust
(From the Preface) Traces in the Dust focuses upon the African American families and residents of Carbondale since the founding of the Carbondale Township (1852). It is meant to provide a glimpse of the growth, progress, and development of the Black American community in the city through the exploration of recorded data and oral history.
Fruits of Victory
The women who kept the farms going while the soldiers were Over There
