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Qualitative Research in Business
Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and “how to” guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application of these tools. Opening discussions compare formal/scientific/quantitative methods of investigation with qualitative alternatives. Having provided this overview, a range of qualitative methods are discussed in an easy-to-understand manner that will be invaluable for those who wish to use these tools as part of their decision-making processes. Assuming no prior background in qualitative research methods, the text is ideal both for the classroom and for use as a professional handbook. Powerpoint presentations reviewing each chapter will be provided to those instructors adopting the book as a text for classroom instruction.
The Cowboy Hero and Its Audience
"Demonstrating how the methods of popular culture scholarship can be merged with those of marketing and consumer research, a mutually beneficial strategy of analysis is showcased."--BOOK JACKET.
Pagans and Practitioners
Biblical scholarship, like many other disciplines, has become increasingly isolated. As a result, the field has not borrowed as much from other areas of scholarship as it could have and has exerted a smaller impact upon the larger intellectual community. A significant portion of Pagans and Practitioners deals with how the New Testament can be read as a rebuttal of Pagan rivals. In doing so, greater linkages with other disciplines are reestablished. Discussion of how the tools developed by Biblical criticism can serve other, secular disciplines are provided. Collectively, this book explores how Biblical criticism can exert a greater impact upon the intellectual world.
International Journal of Business Anthropology Volume 6 (1)
This journal has been discontinued. Any issues are available to purchase separately.
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and s...
American Folklore Studies
Folklore. Washington Irving and Mark Twain used it in their fiction; Sigmund Freud and William James incorporated it into their work; Henry Ford and Franklin Roosevelt promoted it. Their efforts were set against the background of folklorists who brought collections of traditional tales, songs, and crafts to the attention of a modernizing society. The ideas of these folklorists influenced how Americans thought about the character of their society and the directions it was taking. Here for the first time is a history of American folkloristic ideas and the figures who shaped them. Simon Bronner puts these ideas in cultural context, showing the interconnection of folklore studies with historical...
Charging Up San Juan Hill
This book recounts the 1898 charge up San Juan Hill during the Spanish-American War under the command of 39-year-old Colonel Theodore Roosevelt. Describing the battle's background and its ramifications for Roosevelt, both personal and political, the author explains how Roosevelt's wartime experience prompted him to champion American involvement in world affairs. Tracking Roosevelt's rise to the presidency, this book argues that the global expansion of American influence--indeed, the building of an empire outward from a strengthened core of shared values at home--connected to the broader question of cultural sustainability as much as it did to the increasing of trade, political power, and military might.
Encyclopedia of Tourism
In fewer than three hundred years tourism has become a global service industry of great economic, cultural and political importance. Published to critical acclaim, the Encyclopedia of Tourism - now available as a Routledge World Reference title - is the definitive one-volume reference source to this challenging multisectoral industry and multi disciplinary field of study. Comprising over one thousand entries, this volume has been written by an international team of contributors to provide a comprehensive guide to both the manifest and hidden dimensions of tourism. It explores the wide range of definitions, concepts, perspectives and institutions and includes: comprehensive coverage of key issues and concepts definitions of all terms and acronyms entries on the significant institutions, associations and journals in the field country-specific tourism profiles, from Greece to Japan and Kenya to Peru thorough analysis of the trends and patterns of tourism development and growth. The extensive cross-referencing and comprehensive index will assist the reader in making links between the diverse aspects of tourism studies, and the suggestions for further reading are invaluable.
More Man Than You'll Ever Be!
Goodwin examines the jokes, language, and behavior that allow gay men to identify and communicate with one another. He identifies how these behaviors help gay men maintain group cohesion in the subculture and cope with conflicts and stresses, including AIDS. Annotation copyrighted by Book News, Inc., Portland, OR
Ibss: Anthropology: 1998
IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
