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Nawabs, Nudes, Noodles
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
For God's Sake
An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: • Why has the bindi disappeared from advertisements? • How did Akshaya Trithaya become such a big deal? • What makes Lord Shiva so cool? • How did a Chennai-based department store start the New Year's Sale phenomenon? • Are Muslims more open-minded shoppers? • Why do people who have no interest in using an MBA degree still get an MBA degree? • How did the Manusmriti do a disservice to Hindu women? • What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
All The World's A Stage: A Personal Branding Story
About the Book A CONCISE, CRUCIAL GUIDE TO THE WHAT, WHY AND HOW OF PERSONAL BRAND BUILDING A brand is an identity—and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are. Personal brands can be both a factor and a marker of success. As businesses compete, the personal branding of a company’s leadershi...
Sponge: Leadership Lessons I Learnt From My Clients
About the Book A BOOK ABOUT HOW WE CAN LEARN FROM OUR ENCOUNTERS WITH CUSTOMERS AND CLIENTS, AND ACCELERATE OUR SUCCESS IN BUSINESS AND CAREER Veteran adman and author Ambi Parameswaran has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in l...
All The World's A Stage
A CONCISE, CRUCIAL GUIDE TO THE WHAT, WHY AND HOW OF PERSONAL BRAND BUILDING A brand is an identity-and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are. Personal brands can be both a factor and a marker of success. As businesses compete, the personal branding of a company's leadership can influence how...
Spring: Bouncing Back from Rejection
About the Book SPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran—best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising—was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them...
The Golden Ladder: Rise To Be Unstoppable
*What if a time-tested secret formula followed by business giants was available for you to take your company to exceptional heights? * What if you could create a legendary brand like Apple or Nike? And be recognised the world over. * Do you constantly feel you are capable of multiple times more but unable to figure out how? * Wouldn’t it be amazing if you could unlock the secret code to re-program your subconscious mind, the prime driver of our lives but inaccessible to most, and enjoy unlimited wealth and success, far from the limiting results you may be witnessing in your life despite all the hard work, intelligence and education? THE GOLDEN LADDER, RISE TO BE UNSTOPPABLE, unveils this f...
Don’t Beg. Inspire.
How the social sector can raise money, create social change, advocate a cause and engage with people. Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather than an academic one, and is packed with examples from India and around the world. The centrality of 'marketing' for social change is a severely underrated and largely berated idea. This book takes this complex, often ethical, often emotional issue by the horns and lays down a cogent, articulate and hugely interesting narrative around the why, what and how of marketing for the larger...
The Perfect Pill
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
The Bellboy
Latif's life changes when he is appointed bellboy at the Paradise Lodge - a hotel where people come to die. After his father's death, drowned in the waters surrounding their small Island, it is 17 year-old Latif's turn to become the man of the house and provide for his ailing mother and sisters. Despite discovering a dead body on his first day of duty, Latif finds entertainment spying on guests and regaling the hotel's janitor, Stella, with made-up stories. However, when Latif finds the corpse of a small-time actor in Room 555 and becomes a mute-witness to a crime that happens there, the course of Latif's life is irretrievably altered. The Bellboy is as much a commentary on how society treats and victimizes the intellectually vulnerable as it is about the quiet resentment brewing against religious minorities in India today. With a mix of wry humour and heart-wrenching poignancy, the book narrates a young boy's coming-of-age on a small island, and his innocence that persists even in the face of adversity and inevitable tragedy.
