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American Firms in Europe
The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.
Becoming Americans in Paris
Americans often look back on Paris between the world wars as a charming escape from the enduring inequalities and reactionary politics of the United States. In this bold and original study, Brooke Blower shows that nothing could be further from the truth. She reveals the breadth of American activities in the capital, the lessons visitors drew from their stay, and the passionate responses they elicited from others. For many sojourners-not just for the most famous expatriate artists and writers- Paris served as an important crossroads, a place where Americans reimagined their position in the world and grappled with what it meant to be American in the new century, even as they came up against c...
Department Circular
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France Mineral, Mining Sector Investment and Business Guide Volume 1 Strategic Information and Regulations
France Mineral & Mining Sector Investment and Business Guide - Strategic and Practical Information
France: Doing Business In France for Everyone Guide - Practical Information and Contacts for Success
Business in France for Everyone: Practical Information and Contacts for Success
