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Home-based Maternal Records
A comprehensive guide to all aspects of the development, adaptation, and use of home-based maternal records as an exciting new tool for reducing maternal and perinatal morbidity and mortality. Home-based maternal records, which are retained by the woman and serve as her "passport" to appropriate health care, are simple cards designed to facilitate the easy recording and interpretation of comprehensive information on the health status of a woman before her first pregnancy, during the current pregnancy, delivery, postpartum and neonatal periods, and during two subsequent pregnancies. The cards can also be used to record information during the periods between pregnancies and on the woman's brea...
The MVR Book
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Consumer Behaviour
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Integrated Advertising, Promotion, and Marketing Communications
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an acc...
Islamic Accounting
"This is the first ever compilation of leading articles in the field of Islamic accounting from the path defining contribution of Abdel-Majd in 1981 to the most important articles by Rifaat Ahmed Abdel Karim, founder of AAOIFI and former Secretary General of the IFSB. The collection is an essential purchase for all university libraries with Islamic finance collections as well as business schools where financial reporting is considered from different cultural perspectives. The editors are to be congratulated on their efforts.'
Industrial Development for the 21st Century
This book highlights key challenges for developing countries, across different regions and sectors, and how effectively and with what sorts of policies different countries have responded to them.
According to Kotler
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
Political Communication & Strategy
Some aspects of the 2014 midterm elections would have been unimaginable a decade earlier. SuperPACs spent unlimited amounts of money, candidates used Twitter and other social media to communicate with voters, and Democrats found themselves all but entirely cast out of federal office in the South. Other aspects of the midterm elections, such as primary elections, direct mail, and the hurdles faced by members of marginalized communities in making their concerns known, were more familiar. How did candidates and parties navigate these new and old realities of the campaign landscape? Top scholars examine the communications strategies of 2014 and their implications for future elections in this volume. The authors demonstrate that party branding, the social construction of group interests, and candidate rhetoric can have an important impact in midterm elections.
