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Modern B2B Marketing
There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works, or engages with marketing. It’s for business leaders and chief marketing officers (CMOs) who want to...
42 Rules for B2B Social Media Marketing
Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.
Symphonic Journey of Shankar Jaikishan
Shankar Jaikishan (SJ )made a tumultuous debut, with a blockbuster hit Barsat, in 1949. They were young, did not belong to the elite strata of society. Their only capital was their infinite talent and burning desire. Their journey from Barsat to Gouri in 1989 was a sustained uphill journey. They broke all records of record sales and box office collections. At one point in their career, SJ was synonymous with Silver Jubilee. Forty jubilee hits, with Barsat running for 100 plus weeks. Math They won nine Filmfare Awards and nominated almost every year, 1959 to 1974. This book covers their arduous journey of matchless success on a path of thorns. Dr. Dattatreya and Dr. Geetha Pujari, have covered this journey. They met Shankar a few times and had their script approved by the maestro, way back in 1984. They published this book in Hindi, Shankar Jaikishan ki Swar Sadhana. This was in 2002.
Dalits in Neoliberal India
India’s economic growth has brought opportunities for many but to what extent has it benefitted its ethnically-shaped underclass: the Dalits? Have Dalits fared better in a neoliberal India or have structural economic and social changes served to magnify Dalit disadvantage? This volume offers a varied picture of Dalit experience in different states in contemporary India. The essays draw on factual research in rural and urban areas by experts in the field. With case studies ranging from Dalit entrepreneurs in Bhopal to housewives in Tamil Nadu to ex-millworkers in Mumbai, the book contends that radically progressive change and advance is attended by discrimination and exclusion, as well as surprising new areas of stigma. With contributions by political scientists, anthropologists, sociologists, and economists, the volume will be key reading for scholars and students of Dalit and subaltern studies, sociology, political science, and economics.
Hindi Cinema Year Book
Vol. for 2001 covers the Indian film industry from 1896-2001.
Windows to the Soul
This book, covering a range of music essays, is a compendium of many articles that were published in several newspapers and have since been updated. The collection also features many subjects not published before. Some of our films’ great artists are profiled, especially in their relationship with songs we remember them by. Such people include the actors Dilip Kumar, Rajendra Kumar and Sadhana, the composer Madan Mohan, and the singer Mukesh. Musical instruments such as bagpipes, the tambourine, and the drums can also be found in these pages, with where such instruments were featured in the Hindi film song. Equally importantly, you will find essays on ideas that have engaged with our music. These include cycling, suicides, Mumbai’s pride Marine Drive and composers who sang their own tunes. It’s a platinum offering of 75 diverse stories.
AKASHVANI
"Akashvani" (English) is a programme journal of ALL INDIA RADIO, it was formerly known as The Indian Listener. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes, who writes them, take part in them and produce them along with photographs of performing artists. It also contains the information of major changes in the policy and service of the organisation. The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service, Bombay, started on 22 December, 1935 and was the successor to the Indian Radio Times in English, which was published beginning ...
And The Music Lives On
And The Music Lives On is an authoritative compilation of articles focusing on the Hindi film music of the Golden Era. It emphatically highlights the exceptional composers, singers, and lyricists of that time. It provides in-depth explanations of musical concepts such as Scherzando and Doo-wop, supported by numerous examples. Additionally, it includes a diverse range of topics, from songs sung on bullock carts to a comprehensive chapter on qawwalis. Moreover, it vividly portrays the dedication of actor Balraj Sahni, who would shoot during the day and spend his nights in prison. This book is an invaluable treasure trove of information.
Hindi Dalit Literature and the Politics of Representation
This study explores how Dalits in north India have used literature as a means of protest against caste oppression. Including fresh ethnographic research and interviews, it traces the trajectory of modern Dalit writing in Hindi and its pivotal role in the creation, rise and reinforcement of a distinctive Dalit identity. The book challenges the existing impression of Hindi Dalit literature as stemming from the Dalit political assertion of the 1980s and as being chiefly imitative of the Marathi Dalit literature model. Arguing that Hindi Dalit literature has a much longer history in north India, it examines two differing strands that have taken root in Dalit expression — the early ‘popularâ€...
