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The Impossible Advantage
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows. This book: Will help you to break through to an entirely ...
Earth Observation, Remote Sensing and Geoscientific Ground Investigations for Archaeological and Heritage Research
This book collects 15 papers written by renowned scholars from across the globe that showcase the forefront research in Earth observation (EO), remote sensing (RS), and geoscientific ground investigations to study archaeological records and cultural heritage. Archaeologists, anthropologists, geographers, remote sensing, and archaeometry experts share their methodologies relying on a wealth of techniques and data including, but not limited to: very high resolution satellite images from optical and radar space-borne sensors, air-borne surveys, geographic information systems (GIS), archaeological fieldwork, and historical maps. A couple of the contributions highlight the value of noninvasive an...
Advocacy
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In "Advocacy: Championing Ideas and Influencing Others," Daly explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find ...
Sensory Marketing
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Light Metals 2019
The Light Metals symposia at the TMS Annual Meeting & Exhibition present the most recent developments, discoveries, and practices in primary aluminum science and technology. The annual Light Metals volume has become the definitive reference in the field of aluminum production and related light metal technologies. The 2019 collection includes papers from the following symposia: 1. Alumina and Bauxite 2. Aluminum Alloys, Processing, and Characterization 3. Aluminum Reduction Technology 4. Cast Shop Technology 5. Cast Shop Technology: Energy Joint Session 6. DGM-TMS Symposium on Lightweight Metals 7. Electrode Technology for Aluminum Production 8. REWAS 2019: Cast Shop Recycling Technologies 9. Scandium Extraction and Use in Aluminum Alloys 10. Ultrasonic Processing of Liquid and Solidifying Alloys
Measurement, Modelling and Evaluation of Computing Systems
This book constitutes the proceedings of the 20th International GI/ITG Conference on Measurement, Modelling and Evaluation of Computing Systems, MMB 2020, held in Saarbrücken, Germany, in March 2020. The 16 full papers presented in this volume were carefully reviewed and selected from 32 submissions. They are dealing with scientific aspects of measurement, modelling and evaluation of intelligent systems including computer architectures, communication networks, distributed systems and software, autonomous systems, workflow systems, cyber-physical systems and networks, Internet-of-Things, as well as highly dependable, highly performant and highly secure systems.
Archaeology from Historical Aerial and Satellite Archives
Historical archives of vertical photographs and satellite images acquired for other purposes (mainly declassified military reconnaissance) offer considerable potential for archaeological and historical landscape research. They provide a unique insight into the character of the landscape as it was over half a century ago, before the destructive impact of later 20th century development and intensive land use. They provide a high quality photographic record not merely of the landscape at that time, but offer the prospect of the better survival of remains reflecting its earlier history, whether manifest as earthworks, cropmarks or soilmarks. These various sources of imagery also provide an oppor...
Rhetoric and Ethics in the Cybernetic Age
It has become increasingly difficult to ignore the ways that the centrality of new media and technologies — from the global networking of information systems and social media to new possibilities for altering human genetics — seem to make obsolete our traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than devoting our critical energies towards critiquing humanist touchstones, we should instead examine the ways in which media and technologies have always worked as crucial cultural forces in shaping ethics and rhetoric. Pruchnic combines this historical itinerary with critical interrogations of div...
Good Small Business Guide 2013, 7th Edition
Fully updated for this 7th annual edition, the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs. Offering help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Containing over 140 easy-to-read articles and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business. Features a foreword from the National Chairman of the Federation of Small Businesses.
