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Ripple Effect
Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.
Autonomous Driving
The technology and engineering behind autonomous driving is advancing at pace. This book presents the latest technical advances and the economic, environmental and social impact driverless cars will have on individuals and the automotive industry.
Modern Transport Telematics
This book constitutes the proceedings of the 11th International Conference on Transport Systems Telematics, TST 2011, held in Katowice-Ustron, Poland, in October 2011. The 47 papers included in this volume were carefully reviewed and selected for inclusion in this book. Transport telematics systems are information technologies that are used in the field of transport, including infrastructure, vehicles and users. Intelligent transport systems are advanced applications that are to provide innovative services for the various modes of transport and traffic management. Also they should enable users to be better informed and make safer, more coordinated and smarter use of transport networks. Telematic services integrate telecommunications, electronics and information technology in transport engineering in order to plan, design, operate, maintain and manage transport systems.
Connected Business
How do you develop business in a world certain to be dominated by Internet of Things, Artificial Intelligence, and the Economy of Things?This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question. Case studies, checklists, success factors, help readers get a grip on this fast-paced development. At the same time, the authors do not shy away from addressing the hurdles and barriers to implementation. This book provides an essential food-for-thought for leaders and managers, both visionary and pragmatic, who are faced with the responsibility of steering their business through these challenging, yet exciting, times.
Marketing-Related Motives in Mergers & Acquisitions
Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.
Who's Who in Fluorescence 2006
The Journal of Fluorescence’s fourth Who’s Who directory is to publish the names, contact details, specialty keywords, and a brief description of scientists employing fluorescence methodology and instrumentation in their working lives. In addition, the directory will provide company contact details with a brief list of fluorescence-related products. The directory will be edited by Chris D. Geddes and Joseph R. Lakowicz, editor and founding editor of the Journal of Fluorescence.
Who's Who in Fluorescence 2005
The Who's Who in Fluorescence 2005 is the 3r volume of the Who's who series. The previous two volumes (2003 and 2004) have been very well received indeed, with many copies being distributed around the world, through conferences and workshops, as well as through internet book sites. In the last 2 years a great many of you have sent comments and suggestions, we thank you all. We have tried to accommodate many of these into the new 2005 volume. This new 2005 volume features some 382 entries from no fewer than 32 countries, an increase from 312 entries in the 2003 volume. In addition, we have a continued strong company support, which will enable us to further disseminate the volume in 2005. In t...
Who’s Who in Fluorescence 2004
The Who's Who in Fluorescence 2003 volume was published in November 2002. It featured some 312 personal entries from fluorescence workers all over the world. Initially we were unsure how useful the volume would be. However, it wasn't very long before we were inundated with requests for both bulk and personal orders. In addition a significant number of copies were freely distributed at conference venues, such as at the Biophysical Society meeting in San Antonio. Texas, March 2003, and at the Methods and Applications of Fluorescence Spectroscopy conference (MAFS) in Prague, Czech Republic, August 2003, where these two venues probably host the largest gathering of Fluorescence workers anywhere....
The Chemistry and Biology of Volatiles
"Coming to a conclusion, this wonderful, informative and very interesting book presents an excellent overview of small volatile organic compounds and their role in our life and environment. Really fascinating is the entirety of scientific disciplines which were addressed by this book." –Flavour and Fragrance Journal, 2011 "... this book deserves to be a well-used reference in the library of any laboratory specialising in VOC". –Chemistry World, 2011 Volatile compounds are molecules with a relatively low molecular weight allowing for an efficient evaporation into the air. They are found in many areas of our everyday-life: they are responsible for the communication between species such as ...
Animal Cell Technology Meets Genomics
The 18th ESACT meeting was celebrated in Granada (Spain) in May 2003, and was entitled "Animal Cell Technology Meets Genomics", in order to reflect that the emerging technologies in the area of genomics, proteomics and other "-omics"-type disciplines will provide key technological assets to increase knowledge and open new horizons in animal cell technology. During the meeting a variety of top-class emerging technologies were presented together with the lastest advances in more mature industrial areas. The meeting was opened by a first session devoted to the understanding of basic cellular mechanisms, and four sessions focused on applied aspects of animal cell technology: Cell-based therapies and gene-based therapies, target discovery and biopharmaceuticals. The Granada Meeting has also seen a special focus on forefront industrial case studies. The spirit and scientific excellence of the 18th ESACT meeting is now reflected in different chapters of the book. The book presents, in form of short papers, a high number of the contributions to the meeting, and has been prepared with the aim to provide a relevant reference of the current research efforts in Animal Cell Technology.
