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IMAGEM E REPUTAÇÃO
Quando uma instituição pública de ensino tem uma imagem e uma reputação considerada positiva, há aceitação do público. A imagem da organização é a opinião atual que o público expressa e a reputação é o reconhecimento das realizações da organização ao longo da sua história. A comunicação é a maneira mais eficaz de trabalhar a imagem e a reputação, em consonância com a identidade organizacional. Essa obra faz um registro histórico dos enfrentamentos das universidades públicas no Brasil e a sua capacidade de superação em diversos contextos, sobretudo, na crise das universidades federais no período de 2016 a 2021. Para isso, o livro apresenta conceitos de opiniã...
Hoje pode ser um grande dia
O livro retrata a cronografia da rejeição de um bebê abandonado em 1979, em um bairro da cidade de São Paulo, Brasil. A autora descreve a sua trajetória na busca da verdade, suas recordações, descobertas e seu desenvolvimento emocional ao longo de sua vida. Uma história emocionante, uma verdadeira viagem ao passado. Essas lembranças transmitirão ao leitor a reviravolta decorrente de um ato e a transformação dentro de uma configuração mental, mostrando que a simples atitude do pensamento embasado na positividade pode atrair para a sua vida uma mudança significativa. Devemos acreditar sempre que "Hoje pode ser um grande dia", mesmo que o contexto dos acontecimentos seja contraditório ao que consideramos o melhor para nós, ele nos trará grandes resultados e uma incrível satisfação.
Farm animal proteomics 2014
Proteomics is the large-scale study of the proteome, i.e. a set of proteins being expressed in a certain fluid, tissue, organ or organism. The value of this advanced technology is being recognised in farm animal and veterinary sciences from 'farm to fork'. The potential of proteomics is unequivocal in holding a significant promise in applications such as vaccine and drug development, physiology, toxicology, animal product quality and food safety. Proteomics has been growing steadily during the last 3-4 years and, as time goes by, proteomics-based studies are more and more common, not just to scientists but to the general public as well, unravelling the full potential of this innovative techn...
O aprendizado da sexualidade
“Mais do que oportuna esta edição, que já nasce referência para todos quantos se interessam pelo futuro de nossa gente. Explorando os resultados de pesquisa abrangente sobre a sexualidade e a reprodução de mulheres e homens em plena experiência da juventude, O Aprendizado da Sexualidade: reprodução e trajetórias sociais de jovens brasileiros descortina amplo repertório de possibilidades e constrangimentos da vida juvenil no Brasil. Ao contrário do que pensa o senso comum, tão afeito a fórmulas auto-evidentes, o “problema” da gravidez na adolescência é, ao mesmo tempo, mais simples e mais complexo. Mais simples, porque parte de sua magnitude resulta de pré-conceitos sob...
INCREaSE
This book presents the proceedings of the INternational CongRess on Engineering and Sustainability in the XXI cEntury – INCREaSE 2017, which was held in Faro, Portugal, from October 11 to 13, 2017. The book promotes a multidisciplinary approach to sustainable development, exploring a number of transversal challenges. It discusses natural and anthropogenic risks; tourism and sustainability; healthy food; water and society; sustainable mobility; renewable energy; and energy efficiency, offering perspectives from civil, electronics, mechanical and food engineering.
Managing, Marketing, and Maintaining Maritime and Coastal Tourism
The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Encyclopedia of E-Health and Telemedicine
Patients and medical professionals alike are slowly growing into the digital advances that are revolutionizing the ways that medical records are maintained in addition to the delivery of healthcare services. As technology continues to advance, so do the applications of technological innovation within the healthcare sector. The Encyclopedia of E-Health and Telemedicine is an authoritative reference source featuring emerging technological developments and solutions within the field of medicine. Emphasizing critical research-based articles on digital trends, including big data, mobile applications, electronic records management, and data privacy, and how these trends are being applied within the healthcare sector, this encyclopedia is a critical addition to academic and medical libraries and meets the research needs of healthcare professionals, researchers, and medical students.
Computer Supported Qualitative Research
This book includes a selection of the articles accepted for presentation and discussion at the second International Symposium on Qualitative Research (ISQR2017), held in Salamanca, Spain, July 12-14, 2017. ISQR2017 is part of the Iberian-American Congress on Qualitative Research (CIAIQ), and featured four main application fields (Education, Health, Social Sciences, and Engineering and Technology) and seven main subjects: Rationale and Paradigms of Qualitative Research; Systematization of approaches with Qualitative Studies; Qualitative and Mixed Methods Research; Data Analysis Types; Innovative Processes of Qualitative Data Analysis; Qualitative Research in Web Contexts; Qualitative Analysis with the Support of Specific Software. This book is a valuable resource for academics, researchers, teachers and students who need information on the above topics, as well as on the use of Computer Assisted Qualitative Data AnalysiS (CAQDAS).
Handbook of Research on Solving Modern Healthcare Challenges With Gamification
While many fields such as e-learning, business, and marketing have taken advantage of the potential of gamification, the healthcare domain has just started to exploit this emerging trend, still in an ad-hoc fashion. Despite the huge potential of applying gamification on several topics of healthcare, there are scarce theoretical studies regarding methodologies, techniques, specifications, and frameworks. These applications must be examined further as they can be used to solve major healthcare-related challenges such as care plan maintenance, medication adherence, phobias treatment, or patient education. Handbook of Research on Solving Modern Healthcare Challenges With Gamification aims to sha...
Multidisciplinary Interventions for People with Diverse Needs - A Training Guide for Teachers, Students, and Professionals
Multidisciplinary Interventions for People with Diverse Needs is a book written from an interdisciplinary perspective with the objective of helping readers to understand the problems faced by people with special needs. Key Features: - provides an updated theoretical and contextual foundation of medical issues - provides information about the meaning, evaluation and intervention of the problems related to a variety of debilitating diseases and disability conditions (dementia, language disorders, diabetes, alterations of consciousness, celiac disease and disability in general) - contains an accessible, well written, didactic text which is useful to both students and working professionals The b...
