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The Idea Hunter
A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. Shows how to expand your capacity to find an...
The Myths of Creativity
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, project...
Virtuoso Teams
With Virtuoso Teamsyou can transform any enterprise. This is a book about effectively managing and leading teams that are catalysts for big change and breakthrough performances. Whether you're launching an innovative new product or service, entering into challenging new markets or simply trying to transform the way you operate, Virtuoso Teamscan make the difference between achieving remarkable success, or just another modest result. Teams is a steady area in business, but there is nothing out there with this kind of punch or invention. The case studies are absolutely fascinating and take center stage. While the primary market will be executives and managers who assemble teams (and the team m...
Curriculum by Design
This book tells the story of how a team of colleagues at Boston College took an unusual approach (working with a design consultancy) to renewing their core and in the process energized administrators, faculty, and students to view liberal arts education as an ongoing process of innovation. It aims to provide insight into what they did and why they did it and to provide a candid account of what has worked and what has not worked. Although all institutions are different, they believe their experiences can provide guidance to others who want to change their general education curriculum or who are being asked to teach core or general education courses in new ways. The book also includes short es...
Virtuoso Teams
Read Virtuoso Teams and allow yourself to get caught up in the spell-binding stones of seven teams that came together for relatively brief, but explosively intense periods of time and changed the worlds in which they worked forever.
Buster’S Book
Providing insight in a familys history against the backdrop of major world wars, Busters Book offers a collection of more than a thousand letters exchanged during the twentieth century as young men provided service to their country. In this memoir, author Donald Junkins has compiled letters, diaries, interviews, recollections, and photographs of the familys participants in both world wars and the Korean and Vietnam wars. This fascinating historical record includes the stories of a variety of escapades: from single-handedly opening an eight-year-old Nazi prison camp; to B-24 air forays from New Guinea in which an aerial gunner shot down two Japanese Zero planes; and to the rescue in Korea of wounded men stalled in a jeep in the middle of a freezing river that culminated in the awarding of the Silver Star. Busters Book reflects both the lives of a middle-class American family during these years and the daily activities of two generations of young American men at war.
The Experience Economy, Updated Edition
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Leading in the Digital World
The definitive book on leadership in the digital era: why digital technologies call for leadership that emphasizes creativity, collaboration, and inclusivity. Certain ideas about business leadership are held to be timeless, and certain characteristics of leaders—often including a square jaw, a deep voice, and extroversion—are said to be universal. In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles? As more people worldwide participate equally in business, those assumptions of a leader's ideal profile have become irrelevant. Offering a radical rethinking of leadersh...
21st Century Corporate Citizenship
This book presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company’s strategy and who creates value.
Nurturing Science-based Ventures
This book includes over 30 real-life, up-to-date, award-winning case studies in scientific fields such as biotechnology, biomedicine, high-tech engineering and information technology. The case studies are arranged in modules that track the typical life cycle of creating and growing a new venture, which presents a comprehensive picture of entrepreneurial activities. The text is written in a language and style that managers will appreciate.
