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The Vertical Boundaries of the Firm
  • Language: en
  • Pages: 357

The Vertical Boundaries of the Firm

None

The Essence of Information Systems
  • Language: en
  • Pages: 236

The Essence of Information Systems

'The Essence of Information Systems is an invaluable reference source for MBA students and managers, whether on a short course or as a reference work for the bookshelf. It is intended to focus upon the core of the subject and is an ideal summary for undergraduates, postgraduates, other students and aspiring managers wishing to improve their knowledge and skills.

Ontology Management
  • Language: en
  • Pages: 302

Ontology Management

Ontology Managememt provides an up-to-date, scientifically correct, concise and easy-to-read reference on this topic. The book includes relevant tasks, practical and theoretical challenges, limitations and methodologies, plus available tooling support. The editors discuss integrating the conceptual and technical dimensions with a business view on using ontologies, stressing the cost dimension of ontology engineering and offering guidance on how to derive ontologies semi-automatically from existing standards and specifications.

Website Visibility
  • Language: en
  • Pages: 245

Website Visibility

  • Type: Book
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  • Published: 2009-09-22
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  • Publisher: Elsevier

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. - Written by a well-respected academic and practitioner in the field of search engines - Provides practical and real-world guidance for real-world situations - Based on actual research in the field, which is often used to confirm or refute beliefs in the industry

Communities in Action
  • Language: en
  • Pages: 270

Communities in Action

ICTs have become a very powerful community resource, viewed by many authors in this volume as two-way mechanisms, facilitating the perpetuation of and reflecting esteemed community values. The contents of this volume make it clear that ICTs have a huge capacity for incorporation into different forms of community action, including social change, community learning, community connection, and community development. Through studying the papers in this volume, readers can learn about multiple forms of ICTs and action and how action is understood, and improve their grasp of the complexities of social-technical relations. The chapters in this volume began life as papers at the Conference on ’Community Informatics – prospects for communities and action’ in 2007, the fourth successful community informatics conference held at the Monash University Centre, Prato Italy. This book creates a platform for exchanging experiences, case studies, and possible solutions to address the difficulties in deploying ICT in many contexts, and will be of interest to all researchers and practioners who engage with ICT, particularly those in the community and developmental informatics field.

Case studies in management issues
  • Language: en
  • Pages: 186

Case studies in management issues

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ICTs for Inclusive Communities in Developing Societies
  • Language: en
  • Pages: 380

ICTs for Inclusive Communities in Developing Societies

Several decades of international aid, predominantly granted by the highly developed world (the haves), for the use of ICT in developing regions (known by several labels, such as the have-nots, bottom of the pyramid, the south, or, some time ago, the third world) have passed, but the holy grail of turning these societies into the ideals defined by the donors is still elusive. Previously the emphasis was on top-down approaches in this endeavour. Now priority is increasingly given to bottom-up approaches, putting the targeted communities first, using methods such as co-creation and living labs. Information and Communication Technologies for Development (ICT4D) is still a domain in search of a c...

EJISE Volume 14 Issue 2
  • Language: en
  • Pages: 116

EJISE Volume 14 Issue 2

None

Handbook of Research on E-Government in Emerging Economies: Adoption, E-Participation, and Legal Frameworks
  • Language: en
  • Pages: 890

Handbook of Research on E-Government in Emerging Economies: Adoption, E-Participation, and Legal Frameworks

  • Type: Book
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  • Published: 2012-03-31
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  • Publisher: IGI Global

"This book is a collection of knowledge on contemporary experiences on technological, societal and legal setups of e-Government implementation in emerging economies"--Provided by publisher.

Advertising, Promotion, and New Media
  • Language: en
  • Pages: 393

Advertising, Promotion, and New Media

  • Type: Book
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  • Published: 2015-03-26
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  • Publisher: Routledge

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.