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Pow! Right Between the Eyes
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies th...
The Age of Conversation
"In what began as a half dare, the editors ... challenged bloggers around the world to contribute one page--400 words--on the topic of 'conversation.' The resulting book, The age of conversation, brings together over 100 of the world's leading marketers, writers, thinkers, and creative innovators"--P. [4] of cover.
Ethical Canary
Addresses such topics as "cloning, genetically modifying food, mapping human chromosomes, and using animal organs for human transplants." Provides an "engaged--and engaging--answer to one of our era's most difficult questions: should society set ethical limits on scientific advances?"
The Trumping of America
Trump alone is not to blame... How does it reflect on North American societal values when wealth trumps humanity, selfish individualism trumps compassion, the need to be entertained and to win trumps the truth, and racism and misogyny are rewarded with the most powerful position in the world? The political rise of Donald Trump, from the cutthroat Republican primary process to his move to the White House, has ushered in a new age of politics in the United States. This is a comprehensive analysis of the events surrounding the 2016 presidential election and the unprecedented first year of Donald Trump’s presidency. Pamela Hines highlights the growing distortion of American democracy, which th...
Smart Marketing
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Bastards
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Canadian Failures
The Hill Times: Best Books of 2017 Successful Canadians write about failure, and how it got them where they are today. What does it mean to fail? To some of the most successful Canadians, it was a rite of passage, a stepping stone to greater things, or even a brilliant source of inspiration. Olympic golds, successful businesses, pioneering medical advances — all came about after a series of missteps and countless attempts. Canadian Failures gathers ten experts from the private, public, and not-for-profit sectors and academia, all of whom have grappled with failures and success throughout their lives. Their powerful argument: that Canada, and Canadians, must be willing to learn from failure if we hope to succeed. With Chapters By ... astronaut Robert Thirsk Olympic gold medalist, wrestler Erica Wiebe Chair of OpenText and of the National Research Council, Tom Jenkins co-founder of the Just for Laughs comedy festival, Andy Nulman ... and others at the top of their fields.
The Humor Code
Part road-trip comedy and part social science experiment, a scientist and a journalist travel the globe to discover the secret behind what makes things funny, questioning countless experts, including Louis C.K., along the way.
Billboard
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Billboard
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
