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This study explores aspects of discourse and the way discourses in society represent ideas about the sexes. It reveals how texts are covertly gendered, with embedded ideas about the way men and women are.
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The INTERTEXT series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A core introduction to language analysis (third edition, 2007) is the foundation text which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. This accessible textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis focused on language and technology. Written in a clear, user-friendly style, it combines practical activities with texts, accompanied by commentaries and suggestions for further study. Aimed at A-Level and beginning undergraduate students, Language and Technology: explores the history of new communication tools such as texting; Facebook and online forums examines the public discourses about these new tools incorporates real texts such as adverts, newspaper articles and chat room data includes a comprehensive glossary of terms.
Doing English Language provides a concise, lively and accessible introduction to the field of English Language studies for readers who have little or no prior knowledge of the subject. This book is divided into three main sections covering definitions, models and applications and will address the fundamental questions about studying language.
This accessible textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis focused on language and gender. It combines practical activities with texts, accompanied by commentaries and suggestions for further study. Aimed at A-Level and undergraduate students, the key features of this new edition include an additional chapter on gender, discourse and identities and inclusion of international examples, texts and images.
How to Analyse Texts is the essential introductory textbook and toolkit for language analysis. This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts – spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels. This textbook includes: three parts covering research and study skills, language structure and use, and how texts operate in sociocultural contexts a wide range of international real-life texts, including items from South China Morning Post, art’otel Berlin and Metro Sweden, which cover digital and print med...
A new series of bespoke, full-coverage resources developed for the 2015 A Level English qualifications. Endorsed for the AQA A/AS Level English Language specifications for first teaching from 2015, this print Student Book is suitable for all abilities, providing stretch opportunities for the more able and additional scaffolding for those who need it. Helping bridge the gap between GCSE and A Level, the unique three-part structure provides essential knowledge and allows students to develop their skills through a deeper study of key topics, whilst encouraging independent learning. An enhanced digital version and free Teacher's Resource are also available.
In line with all of the new A level specifications from September 2000, this text develops the research skills which are essential to the new English A level skills.
Doing English Language provides a concise, lively and accessible introduction to the field of English Language studies for readers who are interested in taking courses at university level. This book addresses the fundamental questions about studying English Language, including: How is English Language studied and researched? Which subject areas does English Language draw on? How are different topics approached? How is the study of English Language relevant to real world contexts? What careers can English Language lead to? Written by an experienced teacher, researcher, and examiner, Doing English Language is both an essential guide for students at pre-university stage and a course companion for undergraduates choosing options within a degree programme.