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The Language of Advertising
  • Language: en
  • Pages: 150

The Language of Advertising

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

Language and Gender
  • Language: en
  • Pages: 132

Language and Gender

This study explores aspects of discourse and the way discourses in society represent ideas about the sexes. It reveals how texts are covertly gendered, with embedded ideas about the way men and women are.

Discourse: The Basics
  • Language: en
  • Pages: 229

Discourse: The Basics

Humans are social animals and through conversation, written communication, symbols and other expressions are constantly interacting with each other. 'Discourse' is an accessible and engaging introduction to the analysis of those interactions and the many forms, expressions and meanings they can take. The book draws on a range of international case studies and examples from literature, political speech, advertising and newspaper articles to address key questions such as: What is discourse? Why are there different approaches to understanding discourse? What issues affect the collection and management of discourse? How can discourse be represented?

International a Level English Language for Oxford International Aqa Examinations
  • Language: en

International a Level English Language for Oxford International Aqa Examinations

  • Type: Book
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  • Published: 2016
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  • Publisher: Unknown

None

Writing for Assessment
  • Language: en
  • Pages: 120

Writing for Assessment

  • Type: Book
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  • Published: 2004-06-02
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  • Publisher: Routledge

This text helps students to develop the writing skills they need to succeed in AS and A2 level English; offers a step-by-step guide to approaching writing tasks and structuring a response; looks at a range of writing tasks, from argumentative essays to data-based investigations; provides Personal Audit Sheets (PASS) to help students assess their own writing skills and make practical steps to develop them; can be used as preparation for both coursework and exams. Written by an experienced teacher, author and AS and A2 level examiner, Writing for Assessment is an essential resource for all students of AS and A2 level English Language, English Literature, and English Language and Literature

Writing for Assessment
  • Language: en
  • Pages: 118

Writing for Assessment

  • Type: Book
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  • Published: 2004-06-02
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  • Publisher: Routledge

Explores how social contexts affect language use, based around the skills specified in the assessment objectives for AS and A2 level English.

Doing English Language
  • Language: en
  • Pages: 158

Doing English Language

  • Type: Book
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  • Published: 2012-11-12
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  • Publisher: Routledge

Doing English Language provides a concise, lively and accessible introduction to the field of English Language studies for readers who are interested in taking courses at university level. This book addresses the fundamental questions about studying English Language, including: How is English Language studied and researched? Which subject areas does English Language draw on? How are different topics approached? How is the study of English Language relevant to real world contexts? What careers can English Language lead to? Written by an experienced teacher, researcher, and examiner, Doing English Language is both an essential guide for students at pre-university stage and a course companion for undergraduates choosing options within a degree programme.

Working with Texts
  • Language: en
  • Pages: 247

Working with Texts

  • Type: Book
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  • Published: 2005-08-09
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  • Publisher: Routledge

Working with Texts: A Core Book for Language Analysis provides a basic foundation for understanding aspects of English language crucial in the analysis of text. The major topics covered include writing, the sound system of spoken English, words, sentence grammar and discourse construction. The wide range of texts examined include literary extracts from prose fiction (Jeanette Winterson, Anne Tyler), poetry (D. H. Lawrence, Margaret Atwood), drama (John Godber) and graphic novels (Neil Gaiman), but also a huge diversity of texts from contemporary media: newspaper articles, advertisements (Gap, Kelloggs), political speeches and original authentic materials (children's writing, signs, everyday ...

The Same River Twice
  • Language: en
  • Pages: 24

The Same River Twice

  • Type: Book
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  • Published: 2009
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  • Publisher: Unknown

None

Language and Gender
  • Language: en

Language and Gender

  • Type: Book
  • -
  • Published: 2015-10-28
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  • Publisher: Unknown

This accessible textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis focused on language and gender. It combines practical activities with texts, accompanied by commentaries and suggestions for further study. Aimed at A-Level and undergraduate students, the key features of this new edition include an additional chapter on gender, discourse and identities and inclusion of international examples, texts and images.