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The Palgrave Handbook of Interactive Marketing
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and...
An Evening to Remember ...
Ribhu is an Engineering graduate, freshly out from college. He has just got a new job in a distant place. Though the job profile excites him, he is a bit sad to leave his hometown. He is planning for his future sitting on an Airplane in Kolkata and dreaming of his bright future in his mind. Once a very happy person, now Shruti is only a pale shadow of what she really was. After her parent’s breakup she can’t fully recover from the shock of it, it keeps haunting her again and again. She is sitting inside a coffee-shop looking outside the rain drenched city and thinking of her past, she can’t get rid of her happy past memories. Joyita is a happy-go-lucky type of girl, who always lives on...
Me and that Extra "N"
What happens when Netra’s best friend lays her hands on Netra’s chronicles and Netra is taken in for a roller-coaster ride through her past? What happens when the doe-eyed egotist revisits the ravines of lost love, failed relations, teenage highs and the pangs of the green something? What happens when the happy-go-lucky damsel relives the bliss of friendship, her first love and all those prized moments that life gave her? Has she been able to stand the test of time? Will recrudesce to her past leave her high and dry or will she bask in the glory of fulfillment?
Atrial Fibrillation Update: A Textbook of Cardiology
Atrial fibrillation is a heart condition that causes an irregular and often abnormally fast heart rate. It can cause problems including dizziness, shortness of breath and tiredness and a patient may be aware of noticeable heart palpitations, where the heart feels like it is pounding, fluttering or beating irregularly, often for a few seconds or, in some cases, a few minutes (NHS Choices). This comprehensive guide presents clinicians with the latest developments in the diagnosis and management of atrial fibrillation. Divided into seven sections, the book covers clinical spectrum, diagnosis, therapeutic strategies, interventions, and new technologies used in its treatment and prevention. Compl...
Who Killed Damini?
Damini lay lifeless on the cold floor, her body twisted in a horrifying pose of desperation. One arm was outstretched toward the door, as if in her final moments she had tried to crawl to safety. The once-elegant dress she wore was now ripped and stained with blood, her face bruised and scratched. Her wide, glassy eyes were frozen in terror, capturing the brutal struggle she endured. She had fought with everything she had, but it wasn’t enough. Inspector Sharma arrives at the scene. The cold, stiff skin beneath his fingers tells him the truth—she’s gone. But the bigger question looms: Who killed Damini? In a web of secrets, lies, and hidden motives, can Inspector Sharma piece together the clues and deliver justice? Or will the killer remain in the shadows, free to strike again? The clock is ticking, and only one thing is certain—nothing is as it seems. Who Killed Damini? Come, join the investigation and see if you can solve the murder before it's too late.
Deep Neural Networks and Data for Automated Driving
This open access book brings together the latest developments from industry and research on automated driving and artificial intelligence. Environment perception for highly automated driving heavily employs deep neural networks, facing many challenges. How much data do we need for training and testing? How to use synthetic data to save labeling costs for training? How do we increase robustness and decrease memory usage? For inevitably poor conditions: How do we know that the network is uncertain about its decisions? Can we understand a bit more about what actually happens inside neural networks? This leads to a very practical problem particularly for DNNs employed in automated driving: What ...
The Caravan
The country's first and only publication devoted to narrative journalism, The Caravan occupies a singular position among Indian magazines. It is a new kind of magazine for a new kind of reader, one who demands both style and substance. Since its relaunch in January 2010, the magazine has earned a reputation as one of the country's most sophisticated publications-a showcase for the region's finest writers and a distinctive blend of rigorous reporting, incisive criticism and commentary, stunning photo essays, and gripping new fiction and poetry. Its commitment to great storytelling has earned it the respect of readers from around the world. "India's best English language magazine", The Guardian, London "For those with an interest in India, it has become an absolute must-read", The New Republic, Washington The Caravan fills a niche in the Indian media that has remained vacant for far too long, catering to the intellectually curious and aesthetically refined reader, who seeks a magazine of exceptional quality.
Approximate Computing
This book explores the technological developments at various levels of abstraction, of the new paradigm of approximate computing. The authors describe in a single-source the state-of-the-art, covering the entire spectrum of research activities in approximate computing, bridging device, circuit, architecture, and system levels. Content includes tutorials, reviews and surveys of current theoretical/experimental results, design methodologies and applications developed in approximate computing for a wide scope of readership and specialists. Serves as a single-source reference to state-of-the-art of approximate computing; Covers broad range of topics, from circuits to applications; Includes contributions by leading researchers, from academia and industry.
