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Ann-Kathrin Müller
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Determination of Target Market for Kellogg's Special K
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (A), Macquarie University, course: Marketing Fundamentals, language: English, abstract: The present paper analyses the ma rketing mix for Kellogg’s ‘Special K’ breakfast cereals 2 aiming at filtering out the target market. Two supermarkets in Sydney were examined for data .
European Rules of Civil Procedure
European Rules of Civil Procedure sets out a clear examination of the rules adopted by UNDROIT and the European Law Institute in 2020. Presented within a systematic structure to aid enhanced academic understanding, it precisely showcases the substantial comparative knowledge of its authors.
Challenges of Law and Technology - Herausforderungen des Rechts und der Technologie - Retos del Derecho y de la Tecnología
Recht und Technologie stellen die Menschheit vor Herausforderungen und Chancen. Dieser internationale Forschungsband widmet sich drei ihrer Säulen: Künstliche Intelligenz, Blockchain und digitale Plattformen. Die Beiträge der Autoren analysieren diese Themen aus unterschiedlichen Perspektiven des öffentlichen und privaten Rechts im deutschen, österreichischen, europäischen, amerikanischen, japanischen und lateinamerikanischen Kontext.
Context in Interethnic Communication
Seminar paper from the year 2005 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Duisburg-Essen (Department of English), course: Context, Contextualisation, and Sociolinguistics, language: English, abstract: Today’s world becomes smaller and smaller because of the development of new transport and technology. It becomes normal to move away from one’s home town e.g. in oder to find employment. Therefore, the need to communicate with people of one’s own culture (family, friends) increases. Additionally, most people make use of the arising new opportunities and fly to foreign countries where we get into contact with people of other cultures. ...
Shared Heritage Revisited
Culture is constructed, negotiated, managed, and shared by various ideological, political, and moral reasonings which manifest themselves tangibly and intangibly in public monuments, architecture, memorial sites, theaters, museums, orchestras, and heritage associations. The contributions to this volume explore the intersection of cultural heritage and nationality in societies that are characterized by national, multi-national, and post-national concepts. They question the roles that cultural heritage plays in its various contexts, and the ways in which ideology functions to produce it.
The Bonn Handbook of Globality
This two-volume handbook provides readers with a comprehensive interpretation of globality through the multifaceted prism of the humanities and social sciences. Key concepts and symbolizations rooted in and shaped by European academic traditions are discussed and reinterpreted under the conditions of the global turn. Highlighting consistent anthropological features and socio-cultural realities, the handbook gathers coherently structured articles written by 110 professors in the humanities and social sciences at Bonn University, Germany, who initiate a global dialogue on meaningful and sustainable notions of human life in the age of globality. Volume 1 introduces readers to various interpretations of globality, and discusses notions of human development, communication and aesthetics. Volume 2 covers notions of technical meaning, of political and moral order, and reflections on the shaping of globality.
SWOT-Analysis for Henkel's Loctite
Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product – the Bond-A-Matic. These decisions have a strong impact on Loctite’s other divisions, products, distribution channels and salesforce, and the existing marketing plan.
