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Mixed-Mode Modelling: Mixing Methodologies For Organisational Intervention
The 1980s and 1990s have seen a growing interest in research and practice in the use of methodologies within problem contexts characterised by a primary focus on technology, human issues, or power. During the last five to ten years, this has given rise to challenges regarding the ability of a single methodology to address all such contexts, and the consequent development of approaches which aim to mix methodologies within a single problem situation. This has been particularly so where the situation has called for a mix of technological (the so-called 'hard') and human centred (so-called 'soft') methods. The approach developed has been termed mixed-mode modelling. The area of mixed-mode model...
The Spread of Yield Management Practices
Yield management has always been considered a teclinique for large companies, whether these be airlines, railroad, car rental or hotel companies. Its application to the small and medium sized businesses that characterise the tourism industry in many countries, Italy in the first place, has never been totally excluded, but its implementation and subsequent actuation has always been considered too expensive for this type of business. In recent years all this has been changing. Technology and research have opened up new possibilities for its application at costs, and following methods, that are acceptable even to those who cannot access sophisticated statistics or mathematics instruments. The e...
Conferences and Conventions
Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology a...
Essentials of Services Marketing
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American,...
Yield Management
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
Journal of Social Sciences (COES&RJ-JSS) Vol.8 No.3
Journal of Social Sciences (COES&RJ-JSS) is an open access, double-blind, peer-reviewed and refereed journal published by Center of Excellence for Scientific & Research Journalism (COES&RJ LLC.), USA. The main objective of COES&RJ-JSS is to provide an intellectual platform for the international scholars. COES&RJ-JSS aims to promote interdisciplinary studies in humanities and social science and become the leading journal in humanities and social science in the world. The journal is published quarterly, in both print and online versions. COES&RJ-JSS publishes original papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, technical notes, and book reviews. Special Issues devoted to important topics in humanities and social science will occasionally be published.
Hospitality
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Zornes Family History
Martin born in 1753/4 in Germany and Andrew born in 1743/45 or 1754 in Germany were brothers. Their mother or step-mother was Catherine Zorn, their father unknown. We have no information when they emigrated to the U.S. but they settled in Virginia. Andrew married Rebecca Llewellyn they had 2 children, Adelphia and Celia. Andrew Zorn served in the Revoluntionary War. Martin married a Catherine Stout and they had 2 children Andrew and Abigil. Martin was also in the Revoluntionary War.
Revenue Management
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
