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Media Management
USE FIRST TWO SENTENCES ONLY FOR GENERAL CATALOGS... This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Although research studies exist in several different scholarly journals, and applicable cases are available through various sources, this work represents one of the first efforts to combine the broad concerns of the field with relevant cases. Approaching media management as a decision-making process, this book provides a framework and materials for analysis, discussion and problem solving within various media such as ad agencies, cable companies, magazines, newspapers and broadcasting stations. All ...
Media Management
Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media,...
Media Management
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Prison City
Prison City looks beneath the placid surface of Huntsville, Texas, execution capital of the world, and sheds light on controversial issues usually hidden behind penitentiary walls. The authors draw on a multitude of voices from the community surrounding the prison - from inmates and guards to neighboring residents and local politicians - to reflect on questions of crime and punishment, vengeance, and forgiveness. We see how the sophisticated communication techniques employed by inmates, information officers, and community leaders shape opinions in the small towns where prisons are a principal industry. The poignant, evocative stories that run throughout the book highlight the incarcerated population's increasing influence in the political, cultural, and economic landscape in the United States. Most of all, Prison City offers opportunities to understand why the Texas justice system has become a global metaphor for incarceration and capital punishment.
Changing the News
Changing the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the journalism industry. It details the forces that shape and challenge journalism and journalistic culture, and explains why journalists and their organizations respond to troubles, challenges and uncertainties in the way they do.
Tall Walls and High Fences
Texas has one of the world’s largest prison systems, in operation for more than 170 years and currently employing more than 28,000 people. Hundreds of thousands of people have been involved in the prison business in Texas: inmates, correctional officers, public officials, private industry representatives, and volunteers have all entered the secure facilities and experienced a different world. Previous books on Texas prisons have focused either on records and data of the prisons, personal memoirs by both inmates and correctional officers, or accounts of prison breaks. Tall Walls and High Fences is the first comprehensive history of Texas prisons, written by a former law enforcement officer ...
Electronic Media Management, Revised
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Convict Cowboys
Convict Cowboys is the first book on the nation’s first prison rodeo, which ran from 1931 to 1986. At its apogee the Texas Prison Rodeo drew 30,000 spectators on October Sundays. Mitchel P. Roth portrays the Texas Prison Rodeo against a backdrop of Texas history, covering the history of rodeo, the prison system, and convict leasing, as well as important figures in Texas penology including Marshall Lee Simmons, O.B. Ellis, and George J. Beto, and the changing prison demimonde. Over the years the rodeo arena not only boasted death-defying entertainment that would make professional cowboys think twice, but featured a virtual who’s who of American popular culture. Readers will be treated to stories about numerous American and Texas folk heroes, including Western film stars ranging from Tom Mix to John Wayne, and music legends such as Johnny Cash and Willie Nelson. Through extensive archival research Roth introduces readers to the convict cowboys in both the rodeo arena and behind prison walls, giving voice to a legion of previously forgotten inmate cowboys who risked life and limb for a few dollars and the applause of free-world crowds.
Broadcast Television
From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Media Management
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and manage...
