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Interactive LISREL in Practice
“Getting Started with a SIMPLIS Approach” is particularly appropriate for those users who are not experts in statistics, but have a basic understanding of multivariate analysis that would allow them to use this handbook as a good first foray into LISREL. Part I introduces the topic, presents the study that serves as the background for the explanation of matters, and provides the basis for Parts II and III, which, in turn, explain the process of estimation of the measurement model and the structural model, respectively. In each section, we also suggest essential literature to support the utilization of the handbook. After having read the book, readers will have acquired a basic knowledge of structural equation modeling, namely using the LISREL program, and will be prepared to continue with the learning process.
Interactive LISREL in Practice
“Getting Started with a SIMPLIS Approach” is particularly appropriate for those users who are not experts in statistics, but have a basic understanding of multivariate analysis that would allow them to use this handbook as a good first foray into LISREL. Part I introduces the topic, presents the study that serves as the background for the explanation of matters, and provides the basis for Parts II and III, which, in turn, explain the process of estimation of the measurement model and the structural model, respectively. In each section, we also suggest essential literature to support the utilization of the handbook. After having read the book, readers will have acquired a basic knowledge of structural equation modeling, namely using the LISREL program, and will be prepared to continue with the learning process.
European Tourism Planning and Organisation Systems
This book provides a systematic, country-by-country analysis of tourism policy, planning and organisation in the EU. It applies a conceptual framework to offer a new critical approach to comparative policy analysis in tourism in the EU.
Planning and Managing the Experience Economy in Tourism
Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential r...
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
ECIE2015-10th European Conference on Innovation and Entrepreneurship
These proceedings represent the work of contributors to the 10th European Conference on Innovation and Entrepreneurship (ECIE 2015), hosted this year by The University of Genoa, Italy on the 17-18 September 2015. The Conference Chair is Prof Luca Beltrametti and the Programme Co-chairs are Prof Renata Paola Dameri, Prof. Roberto Garelli and Prof. Marina Resta, all from the University of Genoa. ECIE continues to develop and evolve. Now in its 10th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this importa...
