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The Embedded Entrepreneur
Embedded Entrepreneurs find customers and build a solution for and with them. Learn how to think "audience-first."
Start Small, Stay Small
Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock o...
This Is Personal
Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal offers a paradigm-shattering marketing model for meeting customers where they are. Most companies send “one-size-fits-all” communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their customers’ inboxes because it’s unclear to recipients how this information helps them. But all businesses, from banks to local butchers, depend on their latest promotions and product announcements reaching and personally resonating with their customers. This Is Personal he...
The Minimalist Entrepreneur
“Pay attention.”—Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to: • start then learn • build a ...
Founder's Office
What separates great business leaders from the average is largely their ability to take the right decisions more often. And one way to become better at that is by having enough information to guide those decisions. Sarthak Ahuja works closely with entrepreneurs of all kinds and is one himself. He reads and researches extensively on business and masterfully connects conventional wisdom to the present context. This book is a collection of actionable insights across leadership, business finance, marketing, pricing, and startups. With 150 crisp chapters, the reader can pick and choose topics to read based on their interest and need. Every page is structured to provide value regardless of the order of chapters or sections. It’s a perfect companion for the busy and ambitious professional.
Write Useful Books: A Modern Approach to Designing and Refining Recommendable Nonfiction
This guide contains everything I know about how to design, test, and refine nonfiction that is able to endure for years, get recommended, and grow on its own. Whether you're aiming for this guide can help you get there.
Company of One
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better--and smarter--solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, ...
SilverStripe
This is the Official Guide on the award-winning SilverStripe programming framework, authored by the creators of the open source CMS. SilverStripe is a robust and flexible website content management system (CMS) tightly integrated with an application framework. It is open source and embraces modern system architecture and agile development methodologies. Intermediate developers can implement powerful websites and web-applications quickly and customize them to their individual needs. The award-winning PHP5/MySQL-based system saves not only time and nerves for techies, but also features a straightforward interface which is a joy to use for non-technical content-authors. This Guide helps you to:...
Deploy Empathy
Deploy Empathy will help you learn the skill of interviewing your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.By the end of this book, you'll be able to interview customers and potential customers with confidence."A smart look at one of business's most overlooked but critical topics." - Morgan Housel, Partner at Collaborative Fund and Author of the Internati...
