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Epica Book 24: Europe's Best Advertising
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
Epica Book 23: Europe's Best Advertising
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
Life Skills Series - Problem Solving Or Don't Push
How do you tackle a 'no'? How do you team up with a friend to mutually find a satisfying solution? In this book - the 10th of the Jade Life Skills Series - Jade learns how to create a door in a wall of refusal. For most people, a 'NO' is more or less the end of the line... we try to convince, we get upset yet, for most people, NO is a wall they are unable to pass. Well, in this book, Jade learns that a NO is the starting point to a process that can yield consent without the need to coerce, struggle or get upset.Inspired by the story of Jerry the fox and his quest for grapes, Dad teaches Jade the 4 steps to resolving any problem and facilitating collaboration.As the rest of the Jade Life Skil...
The Provinces of Bihar and Bengal Under Shahjahan
History of Bihar and Bengal, 17th century, focussing on the economic conditions and socioreligious life of the Muslims under the Mughals.
Epica Book 23: Europe's Best Advertising
This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.
Game Theory
This new edition is unparalleled in breadth of coverage, thoroughness of technical explanations and number of worked examples.
The Struggle for Sovereignty
This book examines political, social, and cultural changes in Palestine and Israel from the 1993 Oslo Accords through the second Palestinian uprising and the death of Yasser Arafat. It also explains the failures of the Oslo process and considers the prospects for a just and lasting peace in the region.
Introduction to Machine Learning with Python
Machine learning is a subfield of artificial intelligence, broadly defined as a machine's capability to imitate intelligent human behavior. Like humans, machines become capable of making intelligent decisions by learning from their past experiences. Machine learning is being employed in many applications, including fraud detection and prevention, self-driving cars, recommendation systems, facial recognition technology, and intelligent computing. This book helps beginners learn the art and science of machine learning. It presens real-world examples that leverage the popular Python machine learning ecosystem, The topics covered in this book include machine learning basics: supervised and unsup...
