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Fundamentals of Public Relations and Marketing Communications in Canada
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing ...
Confident As Fu*k
Confident As Fu*k is the self-help book for people looking to level up their self-esteem and confidence and manifest their dreams to live a happier, more abundant existence. This book is also for highly confident people to learn how to navigate confidence pitfalls, become more accessible, and refine their nature. In this entertaining exposé on self-esteem and confidence, bestselling author and coach Elle Russ, dishes out funny, inspiring stories and observations to help you: 1) Identify and finally ditch bad vibes and negative people who are keeping you from being Confident As Fu*k. 2) Clean up your past through addressing shame and limiting stories (about yourself and others) that are holding you back. 3) Become inspired to speak up for yourself and take a leap into the arena of self-examination. By the end of Confident As Fu*k, you will understand yourself and the shortcomings you need to abandon in order to kick ass and take names!
The Prairie Homestead Cookbook
Jill Winger, creator of the award-winning blog The Prairie Homestead, introduces her debut The Prairie Homestead Cookbook, including 100+ delicious, wholesome recipes made with fresh ingredients to bring the flavors and spirit of homestead cooking to any kitchen table. With a foreword by bestselling author Joel Salatin The Pioneer Woman Cooks meets 100 Days of Real Food, on the Wyoming prairie. While Jill produces much of her own food on her Wyoming ranch, you don’t have to grow all—or even any—of your own food to cook and eat like a homesteader. Jill teaches people how to make delicious traditional American comfort food recipes with whole ingredients and shows that you don’t have to...
Sleepovers and Other Stories
Hailed by Lauren Groff as "fully committed to the truth no matter how dark or difficult or complicated it may be," and written with "incantatory crispness,"Sleepovers, the debut short story collection by Ashleigh Bryant Phillips, takes us to a forgotten corner of the rural South, full of cemeteries, soybean fields, fishing holes, and Duck Thru gas stations. We meet a runaway teen, a mattress salesman, feral kittens, an elderly bachelorette wearing a horsehair locket, and a little girl named after Shania Twain. Here, time and memory circle above Phillips' characters like vultures and angels, as they navigate the only landscape they've ever known. Corn reaches for rain, deer run blindly, and no matter how hungry or hurt, some forgotten hymn is always remembered. "The literary love child of Carson McCullers and John the Baptist, Ashleigh Bryant Phillips' imagination is profoundly original and private," writes Rebecca Lee.Sleepovers is the winner of the 2019 C. Michael Curtis Short Story Book Prize, selected by Lauren Groff.
The Fasting Highway: Graeme Currie from Australia Takes You on a Journey Through the Highs and Lows of Beating a Crippling Food Addiction B
A motivational story from Australia that follows one mans incredible 60kg (132pound) weight loss by living an intermittent fasting lifestyle that you can do too.Graeme Currie overcame a chronic sugar and fast-food addiction that had affected his entire adult life. Because he has actually lived through the highs and lows of a weight loss journey, his story is relatable and easily resonates with everyday men and women who are in a similar situation and want to change their lives. Graeme takes you through his journey step by step - how he did it, what he ate when he ate and offers a great insight into actually making intermittent fasting a permanent sustainable lifestyle.He has successfully lived a healthy life and has easily maintained his current weight for nearly two years. Graeme writes in a raw, and honest way without overcomplicating what is easy to follow a simple process. He has guided countless people around the world, has built up a huge following across social media platforms and is the host of the popular podcast "The Fasting Highway" which has nearly 40,000 plays. A great read for anyone who thinks the mountain is too high to climb in retaking their health.
Odd Bits
The eagerly anticipated follow-up to the author’s award-winning Bones and Fat, Odd Bits features over 100 recipes devoted to the “rest of the animal,” those under-appreciated but incredibly flavorful and versatile alternative cuts of meat. We’re all familiar with the prime cuts—the beef tenderloin, rack of lamb, and pork chops. But what about kidneys, tripe, liver, belly, cheek, and shank? Odd Bits will not only restore our taste for these cuts, but will also remove the mystery of cooking with offal, so food lovers can approach them as confidently as they would a steak. From the familiar (pork belly), to the novel (cockscomb), to the downright challenging (lamb testicles), Jennifer McLagan provides expert advice and delicious recipes to make these odd bits part of every enthusiastic cook’s repertoire.
Bones
Top food stylist and food writer Jennifer McLagan has a bone to pick: too often, people opt for boneless chicken breasts, fish fillets, and cutlets, when good cooks know that anything cooked on the bone has more flavor -- from chicken or spareribs to a rib roast or a whole fish. In Bones, Jennifer offers a collection of recipes for cooking beef, veal, pork, lamb, poultry, fish, and game on their bones. Chicken, steak, and fish all taste better when cooked on the bone, but we've sacrificed flavor for speed and convenience, forgetting how bones can enhance the taste, texture, and presentation of good food -- think of rack of lamb, T-bone steak, chicken noodle soup, and baked ham. In her simple...
Cook Once Dinner Fix
NEW YORK TIMES BESTSELLER Never throw out your leftovers again with these delicious and healthy meals designed to transform into an entirely different dish the next night from best-selling author Cassy Joy Garcia. As a busy mom of two, Cassy Joy Garcia, the best-selling author of Cook Once, Eat All Week, has limited time to get food on the table. With this book, she shares a fresh approach to preparing dinner in a hurry. These 120 easy, delicious recipes are designed to use the leftovers from one recipe to quickly cook a completely different meal the next day. While most meal-prep cookbooks require you to plan your entire week ahead of time and spend hours in the kitchen (and a small fort...
Digital Culture: Understanding New Media
From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.
Fit2Fat2Fit
Drawing from the lessons and insights of his breakout website, Fit2Fat2Fit.com, personal trainer Drew Manning delivers the story of his quest to go from fit to fat to fit again in one year in order to better understand the weight-loss struggles of his clients and the online community. Drew embarked on this journey to prove to clients, website followers, and people across the country that it is possible to get back into shape—and his bottomless desire to kindle a new hope for his readers comes through on every page of Fit2Fat2Fit. With before and after (and after...) photos to that tell their own striking story, and intimate reflections from Drew’s wife Lynn, Fit2Fat2Fit is more than a spectacle or a gimmick; it’s an inspiring story, and sound proof that anyone can reach the level of fitness they desire to make themselves happy.
