Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Web Project Management
This text teaches prject managers everything they need to build a commercial web site from concept to launch. It teaches web managers how to organize and put tpgether a team, develop goals, manage budgets and schedules and overcome pitfalls.
Maintaining and Evolving Successful Commercial Web Sites
Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continue...
Beyond Knowledge Management
Although knowledge management (KM) has already helped numerous organizations achieve competitive advantages, many organizations have yet to embark on their knowledge management journey. Geared for executives and senior managers, Beyond Knowledge Management: What Every Leader Should Know is concise and easy-to-read. It looks at 10 areas where organi
The Smarta Way To Do Business, Enhanced Edition
The definitive guide to starting and running a small business The Smarta Way to Do Business is the first definitive handbook for starting a business to bring you advice from real-world entrepreneurs who've been there, and done that. Packed with everything you need to know to start and run a successful business, straight from the UK's leading experts, this is the insider's guide YOU need to build a successful business right NOW. Featuring exclusive video interviews with anyone who's anyone in the world of entrepreneurship, including Theo Paphitis, Deborah Meaden, Duncan Bannatyne, Sarah Beeny, Doug Richard, Martha Lane Fox, Caprice, Sahar Hashemi, and more, the book also brings you unique ins...
Web Project Management for Academic Libraries
Managing the process of building and maintaining an effective library website can be as challenging as designing the product itself. Web Project Management for Academic Libraries outlines the best practices for managing successful projects related to the academic library website. The book is a collection of practical, real-world solutions to help web project managers plan, engage stakeholders, and lead organizations through change. Topics covered include the definition and responsibilities of a web project manager; necessary roles for the project team; effective communication practices; designing project workflow; executing the project; and usability testing and quality control. The techniqu...
Hacking Marketing
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking ...
Your Number's Up!
Summary: This book will help you create a measurement roadmap including benchmarking to improve return on investment for ecommerce in D2C (direct to consumer), covering where to start, measuring campaigns, diagnosing your trading, interpretation of data and additional resources. Struggling with all the metrics and data in ecommerce then this is the book for you This book is aimed at those who work in direct to consumer (DTC) digital who are involved or have responsibility for an ecommerce website. Foreword by Avinash Kaushik - We want to empower those new to ecommerce, to illustrate the potential measurement has and how this can make a big difference to your ecommerce website's performance -...
Content Management Bible
Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS Updated to cover recent developments in online delivery systems, as well as XML and related technologies Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals
More Is More
“Less is more” may be good advice for many efforts, but it is terrible advice when it comes to customer experience. Brands that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. Companies that embrace a “more is more” philosophy work harder and go further to ensure that their customers have a positive experience: they do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario. Customer experience guru Blake Morgan walks you through the D.O.M.O.R.E. concepts that set businesses up for succ...
