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Handbook of Marketing Analytics
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Save the Cat!
This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat!
Hitler's Jewish Soldiers
On the murderous road to "racial purity" Hitler encountered unexpected detours, largely due to his own crazed views and inconsistent policies regarding Jewish identity. After centuries of Jewish assimilation and intermarriage in German society, he discovered that eliminating Jews from the rest of the population was more difficult than he'd anticipated. As Bryan Rigg shows in this provocative new study, nowhere was that heinous process more fraught with contradiction and confusion than in the German military. Contrary to conventional views, Rigg reveals that a startlingly large number of German military men were classified by the Nazis as Jews or "partial-Jews" (Mischlinge), in the wake of ra...
Jewish History, Jewish Religion
'Shahak subjects the whole history of Orthodoxy ... to a hilarious and scrupulous critique.' --Christopher Hitchens, The Nation
Babi Yar
An internationally acclaimed documentary novel that describes the fateful collision of Russia, Ukraine, and Nazi Germany, and one of the largest mass executions of the Holocaust “I wonder if we will ever understand that the most precious thing in this world is a man’s life and his freedom? Or is there still more barbarism ahead? With these questions I think I shall bring this book to an end. I wish you peace. And freedom.” At the age of 12, Anatoly Kuznetsov experienced the Nazi invasion of Ukraine, and soon began keeping a diary of the brutal occupation of Kiev that followed. Years later, he combined those notebooks with other survivors’ memories to create a classic work of document...
Aviation Cases
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Self-Leadership
Written by the scholars who first developed the theory of self-leadership (Christopher P. Neck, Charles C. Manz, & Jeffery D. Houghton), Self-Leadership: The Definitive Guide to Personal Excellence offers powerful yet practical advice for leading yourself to personal excellence. Grounded in research, this milestone book is based on a simple yet revolutionary principle: First learn to lead yourself, and then you will be in a solid position to effectively lead others. This inclusive approach to self-motivation and self-influence equips readers with the strategies and tips they need to build a strong foundation in the study of management, as well as enhancing their own personal effectiveness.
Rebetiko Worlds
Rebetiko Worlds invites the reader to share the experience of rebetiko music-making in the city of Thessaloniki today. It aims at representing an ethnographic world made of diverse realities united by the melancholic sounds of rebetiko songs. Rather than a musicological account on rebetiko music, this ethnography is about the human encounters happening in certain rebetiko venues of the Ano Poli area in Thessaloniki. How do people perceive, practice, feel and imagine rebetiko song—a music tradition coming from the beginning of the 20th century—today? What are the worldviews embodied and inspired in the context of the ongoing rebetiko performances? And, how may the exploration of rebetiko ...
How to Perform Ultrasonography in Endometriosis
This structured dynamic book outlines, step by step, an evidence-based systematic approach to the sonographic evaluation of the pelvis in women with suspected endometriosis. This “how to” guide is intended for those with basic ultrasonography skills who want to further develop their capabilities in performing the relevant sonographic techniques to identify endometriosis. Detailed schematics, and corresponding high-resolution ultrasound images and intuitive videos support readers in expanding their technical skills and bridging the gaps in their knowledge of endometriosis ultrasound. The International Deep Endometriosis Analysis (IDEA) group consensus statement was the culmination of the work of 29 authors from 5 continents. With the publication of How to Perform Ultrasonography in Endometriosis the authors intend to provide the basis for quality improvement and benchmarking of ultrasound in the world of endometriosis. This book not only offers sonologists, radiologists and sonographers valuable insights into the field of endometriosis ultrasound, but also enables them to develop their practical skills in assessing women with chronic pelvic pain.
