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Promotional Practices and Perspectives from Emerging Markets
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across...
Emerging Trends in Decision Sciences and Business Operations
This volume analyzes the rising inclusion of new and emerging technologies in business. It measures the effectiveness and challenges of these tools in various aspects of strategy and decision making within small and big businesses. Businesses in the competitive market must be agile and innovative to drive growth, and the inclusion of technology and reliance on data science for decision making is fraught with its own set of challenges. Through various case studies and analysis of trends, the book explores diverse dimensions of decision science from a micro as well as macro perspective. It examines the function, management, and implementation of new technologies, like big data and AI in business operations and infrastructure, highlighting their practical applications as well as the barriers to their adoption. This book will be useful to scholars and researchers of management studies, business management, financial management, business economics, international business, finance and marketing, development studies, and economics. It will also interest policymakers and practitioners in the field.
Applications in Reliability and Statistical Computing
This book discusses practical applications of reliability and statistical methods and techniques in various disciplines, using machine learning, artificial intelligence, optimization, and other computation methods. Bringing together research from international experts, each chapter aims to cover both methods and practical aspects on reliability or statistical computations with emphasis on applications. 5G and IoT are set to generate an estimated 1 billion terabytes of data by 2025 and companies continue to search for new techniques and tools that can help them practice data collection effectively in promoting their business. This book explores the era of big data through reliability and statistical computing, showcasing how almost all applications in our daily life have experienced a dramatic shift in the past two decades to a truly global industry. Including numerous illustrations and worked examples, the book is of interest to researchers, practicing engineers, and postgraduate students in the fields of reliability engineering, statistical computing, and machine learning.
Review of Technologies and Disruptive Business Strategies
Disruptive Business Strategies (DBS) that have reshaped many industries. Uber's use of new technologies allowed it to create a new business model for urban transportation, while Airbnb used online technologies to create a new market for short-term rentals. Both new technologies and new business strategies are changing our world.
Decision Analytics Applications in Industry
This book presents a range of qualitative and quantitative analyses in areas such as cybersecurity, sustainability, multivariate analysis, customer satisfaction, parametric programming, software reliability growth modeling, and blockchain technology, to name but a few. It also highlights integrated methods and practices in the areas of machine learning and genetic algorithms. After discussing applications in supply chains and logistics, cloud computing, six sigma, production management, big data analysis, satellite imaging, game theory, biometric systems, quality, and system performance, the book examines the latest developments and breakthroughs in the field of science and technology, and p...
Proceedings of International Conference on Recent Trends in Computing
This book is a collection of high-quality peer-reviewed research papers presented at International Conference on Recent Trends in Computing (ICRTC 2022) held at SRM Institute of Science and Technology, Ghaziabad, Delhi, India, during 3 – 4 June 2022. The book discusses a wide variety of industrial, engineering and scientific applications of the emerging techniques. The book presents original works from researchers from academic and industry in the field of networking, security, big data and the Internet of things.
Mathematics Applied in Information Systems
Recent developments in information science and technology have been possible due to original and timely research contributions containing new results in various fields of applied mathematics. It is also true that advances in information science create opportunities for developing mathematical models further.
Advances in Risk-Informed Technologies
This book presents the latest research in the areas of development and application of risk-informed and risk-based technologies. The book discusses how advances in computational technologies, availability of accumulated experience and data on design, operations, maintenance and regulations, new insights in human factor modelling and development of new technologies, such as physics-of-failure modelling, prognostics and health management, have paved the way for implementation of risk and reliability tools and methods. The book will be useful for researchers, academicians, and engineers, particularly the field engineers, designers and regulators working on complex engineering systems.
Exploring the Latest Trends in Management Literature
Exploring the Latest Trends in Management Literature presents cutting edge literature reviews on the emerging concepts, theories, and research trends across management disciplines.
Converging Horizons: Excelling in English Communication, Science and Strategic Management for Professional Success
Converging horizons in the sector of education is one of the most emerging topic now a days. As the trend and requirements of education sector is changing, it is also changing the academic environment, level of competition, aspects of education. There are different factors which bring a drastic change in the demand for change in education, needs & wants and requirements. The study includes the detailed verification and determination of all those factors which are related to improve the English communication skills and the study also covers different strategies for learning English communication.
