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LITERASI DIGITAL : Pengetahuan & Transformasi Terkini Teknologi Digital Era Industri 4.0 dan Sociaty 5.0
Buku "Literasi Digital: Pengetahuan & Transformasi Terkini Teknologi Digital Era Industri 4.0 dan Society 5.0" adalah sebuah panduan menyeluruh yang menggali esensi literasi digital dalam era revolusi industri 4.0 dan masyarakat 5.0. Buku ini membahas peran serta konsep dasar teknologi, dan merinci isu-isu kritis seperti keamanan, dan jaringan komputer. Selain itu buku ini juga membahas implikasi teknologi digital pada kehidupan sehari-hari, termasuk dalam pendidikan, dan strategi pemasaran melalui Digital Marketing. Penjelasan mendalam juga diberikan terkait kecerdasan buatan, E-Government, dan peran vital start-up digital dalam mendorong inovasi. Buku ini juga mendorong pembaca untuk memah...
Ekonomi Bisnis Digital: Dinamika Ekonomi Bisnis di Era Digital
Buku "Ekonomi Bisnis Digital: Dinamika Ekonomi Bisnis di Era Digital" adalah penjelasan komprehensif tentang revolusi digital yang mengubah wajah ekonomi global. Buku ini dimulai dengan mendefinisikan dan merinci ruang lingkup ekonomi digital, memberikan pembaca dasar yang kuat untuk memahami dampak teknologi terhadap bisnis dan ekonomi. Melalui penelusuran evolusi teknologi digital, perubahan pola konsumen, dan pemaparan E-Commerce sebagai kekuatan mendorong perubahan, buku ini membuka mata pembaca terhadap transformasi mendalam yang tengah terjadi. Selain itu, buku ini menjelajahi tren pertumbuhan bisnis digital, membahas peluang investasi yang muncul dari pergeseran ini, dan secara jujur mengidentifikasi tantangan yang dihadapi ekonomi digital di masa mendatang. Dengan memadukan analisis mendalam dan wawasan praktis, buku ini tidak hanya memberikan pemahaman yang kuat tentang konsep-konsep kunci dalam ekonomi bisnis digital, tetapi juga membekali pembaca dengan pengetahuan yang diperlukan untuk menavigasi peluang dan risiko di era digital yang terus berubah.
Pemasaran Digital : Teori dan Implementasi
Buku "Pemasaran Digital: Teori dan Implementasi" menghadirkan panduan holistik bagi pembaca untuk memahami dan menerapkan konsep pemasaran digital secara efektif. Mulai dari pengenalan konsep dasar hingga strategi tingkat lanjut, buku ini memberikan landasan kuat dalam merespon dinamika pemasaran di era digital. Penekanan pada strategi, pembuatan konten digital, SEO, dan media sosial marketing memberikan wawasan mendalam tentang bagaimana membangun keberadaan online yang sukses." "Buku ini tidak hanya memberikan teori, tetapi juga menyajikan tantangan praktis yang mungkin dihadapi dalam pemasaran digital, serta tren terkini yang dapat memengaruhi strategi pemasaran. Dengan melibatkan pembaca melalui studi kasus sukses, buku ini menjembatani kesenjangan antara teori dan implementasi praktis, membantu pembaca untuk mengaplikasikan pengetahuan yang diperoleh dalam lingkungan pemasaran digital yang cepat berubah. 'Pemasaran Digital: Teori dan Implementasi' adalah panduan terpercaya bagi siapa saja yang ingin menguasai seni pemasaran digital dan mencapai kesuksesan dalam dunia yang semakin terhubung secara digital.
Emotional Intelligence in Education
This book highlights current knowledge, best practices, new opportunities, and difficult challenges associated with promoting emotional intelligence (EI) and social-emotional learning (SEL) in educational settings. The volume provides analyses of contemporary EI theories and measurement tools, common principles and barriers in effective EI and SEL programming, typical and atypical developmental considerations, and higher-level institutional and policy implications. It also addresses common critiques of the relevance of EI and discusses the need for greater awareness of sociocultural contexts in assessing and nurturing EI skills. Chapters provide examples of effective EI and SEL programs in p...
Social Media Influencers in Strategic Communication
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partner...
CQ
This book helps a manager understand and assess personal cultural intelligence and how to leverage this capability in diverse work environments.
Cross-cultural Management
"We are reminded daily of the globally interconnected business world in which we live. Events on one side of the globe reverberate instantaneously in the other. Globalization has many effects, but one of the most important is the dramatic increase in the opportunity and need to interact with people who are culturally different from us. We are exposed on a daily basis to a wide variety of attitudes, values, beliefs, and assumptions that culturally different individuals hold about appropriate behavior. In order to thrive, and in some cases even to survive, as managers, we must learn to understand and integrate these differences. David Thomas and Kerr Inkson, offer students an authoritative, yet approachable perspective in Introduction to Cross-Cultural Management, 1st Edition"--
Tourism Business Frontiers
Provides a brief historical overview of tourism, but delves deeper to discuss emerging trends, consumer types, and looks at the way the industry is itself changing and developing. Companion text: Tourism Dynamics.
Strategic Corporate Communication in the Digital Age
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
The Role of Islamic Spirituality in the Management and Leadership Process
Leaders nowadays need to know, learn, and apply the concept of qalb leadership where it has been taught by the Prophet Muhammad as well as explained by Islamic scholars. The comparison with other mindful leadership concepts is required to provide solutions and options in leadership for better outcomes and spiritual awareness. It is found that leadership literature, in general, is unable to generate an understanding of a leadership concept that is both intellectually compelling and emotionally satisfying. As for qalb leadership, it focuses on the spirituality of leadership that can aid in facing unpredictable manners and provide better outcomes for followers. Research on Islamic leadership an...
