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Museum Marketing and Strategy
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Spark from the Deep
How encounters with strongly electric fish informed our grasp of electricity. Spark from the Deep tells the story of how human beings came to understand and use electricity by studying the evolved mechanisms of strongly electric fish. These animals have the ability to shock potential prey or would-be predators with high-powered electrical discharges. William J. Turkel asks completely fresh questions about the evolutionary, environmental, and historical aspects of people’s interest in electric fish. Stimulated by painful encounters with electric catfish, torpedos, and electric eels, people learned to harness the power of electric shock for medical therapies and eventually developed technologies to store, transmit, and control electricity. Now we look to these fish as an inspiration for engineering new sensors, computer interfaces, autonomous undersea robots, and energy-efficient batteries.
The Never-Ending Revival
In recent years, there has been an upsurge in interest in "roots music" and "world music," popular forms that fuse contemporary sounds with traditional vernacular styles. In the 1950s and 1960s, the music industry characterized similar sounds simply as "folk music." Focusing on such music since the 1950s, The Never-Ending Revival: Rounder Records and the Folk Alliance analyzes the intrinsic contradictions of a commercialized folk culture. Both Rounder Records and the North American Folk Music and Dance Alliance have sought to make folk music widely available, while simultaneously respecting its defining traditions and unique community atmosphere. By tracing the histories of these organizatio...
Museum Services Act
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The Oxford Handbook of Public History
Public history is a large and complex field, with boundaries, methods, and subjects that are hotly debated, and the Oxford Handbook of Public History reflects these complexities. This book defines public history as a transnational field, and public history work as analytical and active: practical work informed by thoughtful reflection. The book locates public history as a professional practice within an intellectual framework that is increasingly democratic, technological, and transnational.
Coyame a History of the American Settler
Coyame is the wide-ranging account of a small town in Mexico. The author provides readers with a panoramic view of history from the Mayans to the Villa revolutionaries and beyond. The history of the region is brought into stark detail with the inclusion of the tales, legends, and family histories of Coyames colorful residents. Morales presents the information with great care and passion; both historians and casual readers will benefit from the candor and whimsy that mark this unique contribution.
Women in the Museum
"Women in the Museum explores the professional lives of the sector's female workforce."--Provided by publisher.
