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Research with Hispanic Populations
This book explores ways of overcoming the problems researchers may encounter in collecting and interpreting data generated from Hispanic studies.
Marketing and Multicultural Diversity
As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
Stitching Rites
In the San Luis Valley of southern Colorado, there thrives a folk tradition with links to both the past and future. Colcha embroidery is a traditional Spanish colonial style of textile, bed covering, or wall hanging dating from the early nineteenth century. In the first book to consider this craft, Suzanne MacAulay provides a detailed account of this folk art tradition that is both old and constantly renewing itself, presenting a sensitive portrayal of artists and the contexts in which they live and work. Stitching Rites reveals how art, history, and memory interweave in a rich creative web. Based on archival research and on extensive interviews with artists, the book reveals the personal mo...
The Psychology of Ethnic Groups in the United States
Providing students with a readable, basic text on fundamental issues and methods that distinguish the field of ethnic psychology within mainstream psychology, the authors overview the field of ethnic psychology with emphasis on the experiences of African American, Asian American/Pacific Islander, American Indian/Alaskan Native, Hispanic/Latino, and multiethnic individuals.
Ethnography
The Third Edition of the best-selling Ethnography: Step-By-Step guides readers in managing mountains of ethnographic data and making meaningful statements based on that data. The second edition provided coverage of a then "new frontier"--the Internet. This new edition builds on that coverage and offers an up-to-date discussion of technology in ethnography, covering a range of topics from technological tools to research with virtual communities. Other notable additions to this updated classic include increased coverage of ethics in ethnography and updated examples and references from a broader range of fields, so as to represent the landscape of ethnography today. Popular with readers for its friendly and accessible approach, this new edition will be an indispensable resource for doing ethnographic research. It is especially well suited for courses in ethnography, qualitative research methods, and social research methods.
