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As consumers, our access to—and appetite for—information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity in the wake of what, in the past, might have been written off as a bad media cycle. Gone are the days when a company could hide behind “socially responsible” branding or when marketing controlled the corporate narrative. That control has shifted to engaged stakehold...
A sweeping, policy-oriented account of the private and public management of the world's essential natural resource. Governments dominated water management throughout the twentieth century. Tasked with ensuring a public supply of clean, safe, reliable, and affordable water, governmental agencies controlled water administration in most of the world. They built the dams, reservoirs, and aqueducts that store water when available and move that water to areas with increasing populations and economies. Private businesses sometimes played a part in managing water, but typically in a supporting position as consultants or contractors. Today, given the global need for innovative new technologies, insti...
This book is but the draft of a draft, as Melville said of Moby Dick. There is no prose here to match Melville's, but the scope is worthy of the great white whale. No one could possibly write a comprehensive, authoritative book on ethics, invention and discovery. I have not tried to, though I hope my bibliography will be a useful starting point for other explorers, and the cases and ideas presented here will keep people arguing for years. Although this book is nothing like a textbook, it is written for my students. I was trained as a teacher of psychology in graduate school and ended-up, by one of those happy chances of the job market, teaching psychology to engineering students rather than psyche majors. My dissertation and early research were in the psychology of scientific hypothesis-testing (see Chapter 2). When I team-taught a course with W. Bernard Carlson, a historian of technology, I saw how cognitive psychology might be applied to the study of invention. Bernie and I received funding from the National Science Foundation for three years of research on the invention of the telephone; a portion of that work is described in Chapter 3.
"A leading expert in corporate communications provides the basics of an effective crisis management plan." - dust jacket.
Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case stu...
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Presenting an in-depth look at cutting-edge research, this essential Research Handbook develops the current understanding of corporate social responsibility (CSR) and its implications on an international scale. Including contributions from leading academics, highly-informed practitioners, and non-government organizational managers, it fully conceptualizes the implementation of CSR practices.
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Be afraid. Be very afraid. Then again, you might feel that you’re falling in love with that sexy vampire or legendary warlock. Love is love, right? This box set by R.W. Clinger explores romantic Monsters and Men. Four tales of the haunting and unthinkable. Strange and dark relationships that can be considered obscure, dangerous, and filled with nothing less than deathly desire. Contains the stories: Vonderlust: Antiques dealer Liam goes to retrieve a valuable painting from the foreboding Hyde Manor. His trepidations disappear when he meets the sexy caretaker. During his stay, strange things happen. But when he attempts to leave, he’s confronted by Lord Hyde. Will Liam live another day to...