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Copper Wire and Electrical Conductors
An admirable study of a vital modern technology that traces its roots to perhaps 3000 BC. Blake-Coleman began this history as a thesis; he's obviously been unable to let go. He describes the technology, demand and market growth through the expansion of electrical transmissions with trade statistics. Annotation copyrighted by Book News, Inc., Portland, OR
Small Things in the Eighteenth Century
Playful, useful, decorative, revolutionary: small things possess a rich array of meanings, from the ordinary to the extraordinary.
Approaches to Physical Measurements in Biotechnology
This book discusses the basic theory and applications of new and emerging physical measurements in biotechnology and allied fields. The treatment is self-contained and enables non-physical science readers to appreciate how measurement science approaches problems in biological measurement. Likewise, it provides an insight for physical scientists and engineers into the principle and potential of physical methods in the bio-sciences. The work is thematic and covers electrical, acoustic, optical and some electro-chemical techniques. The treatment is essentially non-mathematical and presumes little prior knowledge on the part of the reader. Nevertheless, the material attempts a comprehensive discussion of methods and allows readers to assimilate fundamental concepts stage. Application notes are current and are supported by a selected reference list of some 300 appropriate citations. Extensive explanations of more abstruse concepts are given along with suitable illustrations.
American Book Publishing Record Cumulative 1993
Cited in BCL3, Sheehy, and Walford . Compiled from the 12 monthly issues of the ABPR, this edition of the annual cumulation lists by Dewey sequence some 41,700 titles for books published or distributed in the US. Entry information is derived from MARC II tapes and books submitted to R.R. Bowker, an
Brand Names and Product Dynasties
This fascinating and well-illustrated book traces the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands. In the context of modern branding, product packaging, promotion and marketing, it comes as no surprise that it has all been done before! But, curiously, history teaches that the choice of successful brand names owes more to intuition, misplaced belief and naivety than to meticulous strategic planning. In this intriguing book is a wealth of highly instructive material covering famous brands, marks and products-all dealing with the origins, development and achievement of two hundred well-known brands, product dynasties and corp...
