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Small Town Rules
Teaches large businesses to use word-of-mouth and reputation-building to gain a loyal customer base in the way small businesses do.
ChangeMasters
Why do so many small business owners pay for expensive advice, agree to take action ... and then never follow through? ChangeMasters exposes the true reasons for this inaction and reveals how any business owner can do better. Many small business owners know what they need to change the way they do things inside their company to be successful. But when it comes time to making that change, most hesitate or fail to take the necessary action. Why do most people consistently fail to make changes that they know would make a significant difference at their companies? Based on original research and over twenty years of working with small business owners, this book shows the key steps to breaking thi...
You Need To Be a Little Crazy
"This book debunks the myths of business start-ups by telling the truth: you have to be crazy to start a business. Written by serial entrepreneur Barry Moltz, the book delivers irreverent, straight talk about the complex intersection of start-up business, financial health, physical well-being, spiritual wholeness and family life. This perspective is augmented with other personal tales from the entrepreneurial front. The book offers tidbits of insight that will vaporize isolation, encourage self-reflection and refresh the spirit of anyone who has started a business or is thinking of starting one."--Publisher description
Small Business Hacks
Running a small business is hard and confusing. Most entrepreneurs start a company to solve a problem and just want to focus on doing only that. Unfortunately, starting a business gets in the way and everything that comes along with it. Like: �Marketing �Sales �Customer Service �Employees, Freelancers and Vendors �Money and Finance This book solves that problem. It is a simple guide for anyone in a small business to be able to accomplish one of these tasks in five steps or less. No more angst over the issue or searching for the solution on the web. These 100 small business hacks are your shortcut to success. We assemble these after our combine 50 years in business both as small bus...
The Startup Community Way
The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with e...
Fire Someone Today
A breakthrough for business owners and entrepreneurs of small to large businesses and companies looking to achieve more success. Whether you are a young company that's just starting out or a mature business looking to grow, business entrepreneur Bob Pritchett gives hands-on advice and practical examples that are a must-listen for every manager, business owner, and entrepreneur. You will not find Thirteen Incontrovertible Laws of Excellence. You won't find motivational clichés to frame and put on your desk. There are no step-by-step instructions for writing a business plan. In Fire Someone Today, you will find: What Pritchett has discovered through his years of experience as an entrepreneur and small-business owner. Practical and tested advice for leaders seeking to better their company. Strategic tools and tips that will help your business be more successful. Fire Someone Today is a book about what to do, what not to do, and why. For your business, it could be that one piece of advice that makes all the difference, and even give you a few laughs along the way. Diagrams are included in the audiobook companion PDF download.
How To Get Unstuck
You wake every morning feeling like you are on a never-ending hamster wheel. Your energy and interest are waning. You have tried many things to turn your business around, but you have failed. You and your business are literally stuck. You keep looking for that magic bullet that will be "the tipping point" to take it to the next level. Sound familiar? You are not alone, and help is right inside this book. It reveals the 25 most common reasons why companies get stuck and how to fix them. These include: You Let Today's "Emergencies" Dictate Your Plan You Take Dangerous Risks Instead of Calculated Actions Your Customers Can't Find You When They Are Ready to Buy Your Fear of Rejection Stops You from Selling You Stop Marketing as Soon as Your Revenue Increases You Hate Your Customers (and Maybe Even Your Employees or Vendors) You Only Hire Employees Who Are Weaker Than You You Allow Lousy Employees (and Customers) to Overstay Their Welcome You Think Business Is About Growing Sales
Mediocracy
There was no Reichstag fire. No storming of the Bastille. No mutiny on the Aurora. Instead, the mediocre have seized power without firing a single shot. They rose to power on the tide of an economy where workers produce assembly-line meals without knowing how to cook at home, give customers instructions over the phone that they themselves don’t understand, or sell books and newspapers that they never read. Canadian intellectual juggernaut Alain Deneault has taken on all kinds of evildoers: mining companies, tax-dodgers, and corporate criminals. Now he takes on the most menacing threat of all: the mediocre.
The Jelly Effect
How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation? Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It's ineffective, it's irritating and, above all, it's very messy. So what's the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and cost...
Brand Against the Machine
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract...
