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"If you want to make history with your brand, read this book!" - Jonathan Randall, President of Mack Trucks North America Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training. In this book, he draws on his firm's forty years of differentiatin...
Fort Wayne sits astride the confluence where the St. Joseph and St. Mary's Rivers form the Maumee River. Though occupied for over 10,000 years, its modern history begins just over 200 years ago with Gen. Anthony Wayne and his Miami nemesis, Chief Little Turtle. The pageant of Fort Wayne's history includes traders, industrialists, politicians, athletes, and movie stars. Included here are such notables as Hollywood's Carole Lombard and Shelley Long, Ian Rolland of Lincoln Life, Big Boy's Alex Azar, gangster Homer Van Meter, football's Rod Woodson, inventor Philo Farnsworth, and over 150 more.
Everyone wants to work at a successful firm where the rewards are both financial and professional. What makes the top firms successful is not merely superior execution, though that's a good place to start, what makes them stand out is excellence at hiring and keeping the best, and having a smart succession plan in place. Partner compensation can be an effective tool in achieving these goals. Authors Aquila and Rice show how to use recruiting, retention, goal-setting, evaluation, and pay for performance practices recommended by the top CPA firm management consultants. This is the one guide you need, tailored specifically for professional practices, to implement the leading methods to align co...
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This collection of articles explore the environment of human resources management, meeting human resource requirements, creating a productive work environment, developing effective human resources, implementing compensation and security, fostering employee/management relationships, and international human resource management.
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