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Analyzing Media Messages
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Image Bite Politics
'Image Bite Politics' systematically assesses the visual presentation of presidential candidates in network news coverage of elections and connects these visual images with shifts in public opinion. The authors highlight the remarkably potent influence of television images when it comes to evaluating leaders.
Basic Content Analysis
This second edition has been completely updated to include new studies, new computer applications and an additional chapter on problems and issues that can arise when carrying out content analysis in four major categories: measurement, indication, representation and interpretation.
Qualitative Media Analysis
Qualitative Media Analysis
Campaigning for Hearts and Minds
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated b...
Communication in Political Campaigns
This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
Senators on the Campaign Trail
This is a book about the politics of representative democracy, written from the perspective of the politicians who make it work. Typically, political scientists study campaigns from the perspective of the voter and for the purpose of explaining election outcomes. But campaigns also need to be studied from the perspective of the candidate, for the purpose of understanding representation. Richard F. Fenno, Jr., traveled with ten U.S. senators as they campaigned in their home states-using what he calls the "drop in/drop out, tag along/hang around" method of research-to present a developmental picture of their activities. His focus here is on three such activities—pursuing a career, campaignin...
Participation in Congress
For every issue that arises on the legislative agenda, each member of Congress must make two decisions: What position to take and how active to be. The first has been thoroughly studied. But little is understood about the second. In this landmark book, a leading scholar of congressional studies draws on extensive interviews and congressional documents to uncover when and how members of congress participate at the subcommittee, committee, and floor stages of legislative decision making. Richard L. Hall develops an original theory to account for varying levels of participation across members and issues, within House and Senate, and across pre- and postreform periods of the modern Congress. By ...
Ideology and Congress
In Ideology and Congress, authors Poole and Rosenthal have analyzed over 13 million individual roll call votes spanning the two centuries since Congress began recording votes in 1789. By tracing the voting patterns of Congress throughout the country's history, the authors find that, despite a wide array of issues facing legislators, over 81 percent of their voting decisions can be attributed to a consistent ideological position ranging from ultraconservatism to ultraliberalism. In their classic 1997 volume, Congress: A Political Economic History of Roll Call Voting, roll call voting became the framework for a novel interpretation of important episodes in American political and economic history. Congress demonstrated that roll call voting has a very simple structure and that, for most of American history, roll call voting patterns have maintained a core stability based on two great issues: the extent of government regulation of, and intervention in, the economy; and race. In this new, paperback volume, the authors include nineteen years of additional data, bringing in the period from 1986 through 2004.
