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Campaigning for Hearts and Minds
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated b...
New Directions in Public Opinion
The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path-breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required. The second editi...
The Affect Effect
Passion and emotion run deep in politics, but researchers have only recently begun to study how they influence our political thinking. Contending that the long-standing neglect of such feelings has left unfortunate gaps in our understanding of political behavior, The Affect Effect fills the void by providing a comprehensive overview of current research on emotion in politics and where it is likely to lead. In sixteen seamlessly integrated essays, thirty top scholars approach this topic from a broad array of angles that address four major themes. The first section outlines the philosophical and neuroscientific foundations of emotion in politics, while the second focuses on how emotions function within and among individuals. The final two sections branch out to explore how politics work at the societal level and suggest the next steps in modeling, research, and political activity itself. Opening up new paths of inquiry in an exciting new field, this volume will appeal not only to scholars of American politics and political behavior, but also to anyone interested in political psychology and sociology.
Music and Law
This volume provides a timely discussion of legal issues involved with a variety of aspects of music and the music industry. Written by leading experts on music and law from around the world, the chapters offer unique social-science perspectives relevant to academics and policymakers alike.
A New Conservation Politics
Despite many successes in the field of conservation, species extinction rates continue to climb and wild areas and habitats continue to be lost. Many look to more (or better) biology and ecology to solve the problem but the obstacles are not just scientific but political. To stop the 6th great extinction the conservation movement must become much stronger, more tenacious, and more effective. By learning from its own history and especially from the movements that abolished slavery, brought down apartheid, changed gender relations, and expanded democratic rights, conservationists can become more successful. This book brings together in one place and in a highly usable format the lessons of tho...
Religious Rhetoric and American Politics
From Reagan's regular invocation of America as "a city on a hill" to Obama's use of spiritual language in describing social policy, religious rhetoric is a regular part of how candidates communicate with voters. Although the Constitution explicitly forbids a religious test as a qualification to public office, many citizens base their decisions about candidates on their expressed religious beliefs and values. In Religious Rhetoric and American Politics, Christopher B. Chapp shows that Americans often make political choices because they identify with a "civil religion," not because they think of themselves as cultural warriors. Chapp examines the role of religious political rhetoric in America...
Of Mottos and Morals
Whether in slogans, catchphrases, adages or proverbs, we encounter mottos every day, but we rarely take time to reflect on them. In Of Mottos and Morals: Simple Words for Complex Virtues, Martin explores the possibility that mottos themselves are worthy of serious thought, examining how they contribute to moral guidance and help us grapple with complexity.
Understanding American Politics
The second edition provides a very strong introduction to political institutions and includes a new chapter on public opinion. The entire book has been revised throughout, taking into account the dramatic changes that have emerged since the 2010 congressional elections, as well as incorporating the results of the 2012 presidential election. it also pays close attention to what is seen as the irreversible decline in America's global influence."--Pub. desc.
Pulp Politics
Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The book dissents from much popular and scholarly opinion that contends that political advertising only despoils democracy. It proposes that the fabric of popular culture, not the essentials of informed consent, constitutes the communicative core of contemporary political campaigns. The book subjects campaign spots to compellingly detailed and nuanced analysis.
The Roads to Congress 2018
While the roads to Congress are often full of potholes, in 2018 many of those roads looked like mine fields. With partisan control of both chambers of Congress up for grabs in the first midterm of the Trump presidency and the theme of potential impeachment looming on both sides, The Roads to Congress 2018 offers inside views of this critical election through expert analysis and case studies of the year’s most high-profile races. Thematic chapters examine the intraparty battles occurring within both the Democratic and Republican parties, the use of social media as part of House and Senate campaigns (including Twitter use by and about President Trump), and the potential impact of an increasi...
