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Campaigning for Hearts and Minds
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated b...
New Directions in Public Opinion
The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path-breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required. The second editi...
Framing Terrorism
Terrorism now dominates the headlines across the world-from New York to Kabul. Framing Terrorism argues that the headlines matter as much as the act, in political terms. Widely publicized terrorist incidents leave an imprint upon public opinion, muzzle the "watchdog" role of journalists and promote a general one-of-us consensus supporting security forces.
The Affect Effect
Passion and emotion run deep in politics, but researchers have only recently begun to study how they influence our political thinking. Contending that the long-standing neglect of such feelings has left unfortunate gaps in our understanding of political behavior, The Affect Effect fills the void by providing a comprehensive overview of current research on emotion in politics and where it is likely to lead. In sixteen seamlessly integrated essays, thirty top scholars approach this topic from a broad array of angles that address four major themes. The first section outlines the philosophical and neuroscientific foundations of emotion in politics, while the second focuses on how emotions function within and among individuals. The final two sections branch out to explore how politics work at the societal level and suggest the next steps in modeling, research, and political activity itself. Opening up new paths of inquiry in an exciting new field, this volume will appeal not only to scholars of American politics and political behavior, but also to anyone interested in political psychology and sociology.
Democracy at Risk
How do threats of terrorism affect the opinions of citizens? Speculation abounds, but until now no one had marshaled hard evidence to explain the complexities of this relationship. Drawing on data from surveys and original experiments they conducted in the United States and Mexico, Jennifer Merolla and Elizabeth Zechmeister demonstrate how our strategies for coping with terrorist threats significantly influence our attitudes toward fellow citizens, political leaders, and foreign nations. The authors reveal, for example, that some people try to restore a sense of order and control through increased wariness of others—especially of those who exist outside the societal mainstream. Additionall...
Globalization and the Perceptions of American Workers
Using evidence from public opinion polls Scheve (political science, Yale U.) and Slaughter (economics, Dartmouth College, New Hampshire) discuss the attitudes of American workers towards globalization, concluding that there is a strong division in attitude based on education and skill levels, with less-skilled workers seeing globalization as a threat. The authors delineate globalization and their analysis in purely economic terms as they discuss the public opinion evidence on US opposition to globalization, various economic models to interpret the differences in opinion of the surveys, the larger context of recent US labor-market pressures and how these affect worker preferences. Annotation copyrighted by Book News Inc., Portland, OR
The Modern Political Campaign
Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long," "too expensive," "too negative," "too personal," "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.
A New Conservation Politics
Despite many successes in the field of conservation, species extinction rates continue to climb and wild areas and habitats continue to be lost. Many look to more (or better) biology and ecology to solve the problem but the obstacles are not just scientific but political. To stop the 6th great extinction the conservation movement must become much stronger, more tenacious, and more effective. By learning from its own history and especially from the movements that abolished slavery, brought down apartheid, changed gender relations, and expanded democratic rights, conservationists can become more successful. This book brings together in one place and in a highly usable format the lessons of tho...
In Defense of Negativity
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
The Responsive Chord
Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
