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Bad Gays
An unconventional history of homosexuality We all remember Oscar Wilde, but who speaks for Bosie? What about those ‘bad gays’ whose unexemplary lives reveal more than we might expect? Many popular histories seek to establish homosexual heroes, pioneers, and martyrs but, as Huw Lemmey and Ben Miller argue, the past is filled with queer people whose sexualities and dastardly deeds have been overlooked despite their being informative and instructive. Based on the hugely popular podcast series of the same name, Bad Gays asks what we can learn about LGBTQ+ history, sexuality and identity through its villains, failures, and baddies. With characters such as the Emperor Hadrian, anthropologist M...
Brand Failures
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
The Closers - Part 3
Struggling in sales? Want to increase your closing percentage? Without selling your soul? When newly appointed Online Marketing Manager, Ben, asks old-timer Ned how much selling has changed, he's surprised by Ned's answer, "Not much." Ben bets that he can put together an online system that will out-sell Ned. The latest installment in the Famous Blue Books Series, The Closers - Part 3, follows the mentoring relationship between Ned and Ben that leads them to the deal of their lives. Living legend Ben Gay III and Entrepreneur and Sales Expert Paul Democritou teach you how to explode your sales career and finally win in closing in this teaching novel with commentary. Learn the only close you wi...
Internet Lesbian and Gay Television Series, 1996-2014
Created around the world and available only on the Web, internet "television" series are independently produced, mostly low budget shows that often feature talented but unknown performers. Typically financed through crowd-funding, they are filmed with borrowed equipment and volunteer casts and crews, and viewers find them through word of mouth or by chance. The third of five volumes on Internet TV series, this book covers 335 alphabetically arranged gay and lesbian programs, 1996-2014, giving casts, credits, story lines, episode descriptions, websites, dates and commentary. A complete index lists program titles and headings for gay, lesbian, bi-sexual, transgender and drag queen shows.
The Closers
The keystone of Gay's world-famous series of books, first published in 1980, is a complete reference on closing sales and a guide to new sales presentations in today's marketplace. Not a beginner's manual or self-help book, this classic is designed to help master closers brush up and study total closing procedures.
European Drug Index
Many health care providers are frequently dealing with problems related to the identification and interpretation of medicines and prescriptions of foreign origin. Health authorities, customs and travel agencies also encounter such problems, which are related to the increasing mobility of the European population. Thus the need for a European Drug Index is obvious. The EDI provides extended information for practitioners confronted with the enormous number of drug names available on the European pharmaceutical market. This market is increasing due to the rapidly changing palette of countries and economic restrictions in Europe. The listings have been derived from drug data sources from the increased number of participating countries in this second edition. Each item starts with a trade name, in alphabetical order, followed by (depending on the original source) dosage forms, strength, volume (if applicable), and generic name(s) of the active principle(s) in a random sequence. The item is concluded by the Anatomical Therapeutic Chemical (ATC) classification (when made available by the original source) and a code for the country of origin.
Ask a Nurse
In the hospital or at the doctor's office, it's the nurses whom patients trust to answer their questions simply, directly, and understandably. So who better to provide inside information about how to manage common health conditions, apply simple home treatments, and make the most of the health care system? Compiling the expertise of 550 nursing schools and 100 nurses nationwide, Ask a Nurse is a one-of-a-kind quick-reference book of invaluable hands-on treatment and healing tips. Every word in it has been written by nurses: nurses who practice nursing, nurses who teach it, nurses who spend all their days working with and caring for patients. They know what works and what doesn't; they can te...
Nonprescription Product Therapeutics
When it comes to helping customers make wiser and safer choices in their use of over-the-counter treatments, the pharmacist's best source of information is Nonprescription Product Therapeutics. This text emphasizes the pharmacist's role in triage--assessing the best nonprescription products for a client and knowing when medical conditions warrant a referral to another health professional. Organized by condition rather than by drug, the text is easy to consult, and complements a disease-based approach to therapeutics. Pharmacists will find useful information on ingredients, interactions, contraindications, and other essentials for helping customers choose appropriate nonprescription products. The Second Edition contains additional charts, drawings, illustrations, and tables. The book includes decision-making algorithms, case studies, patient counseling tips, and warnings on dangerous or life-threatening ingredients, actions, or situations. Another unique feature of this text is A Pharmacist's Journal--real-life reports from the front lines by an award-winning professor and researcher with over twenty years of experience in retail community pharmacy.
